Sean Clarke

Sean Clarke Built brands. Scaled stores. Now helping founders do the same. www.ecomiq.com and www.pacificiq.com

09/03/2026

People ask me the same thing constantly. What can I do tomorrow to make more money?

It's rarely the ads. If you're spending real money to get people to your site, the quickest win is fixing where they land. Split test your product pages, collections and landing pages. Same traffic, better conversion, more back for every dollar you already spend.

Got to look at the backend of how AI agents buy on Shopify at DotDev, through their UCP CLI, which is the tool an agent ...
09/02/2026

Got to look at the backend of how AI agents buy on Shopify at DotDev, through their UCP CLI, which is the tool an agent uses to search products, build a cart, and check out for a customer.

I ran a product search and watched what came back. Titles, variants, availability, shipping, all of it structured data. No homepage, no photography, no brand story, none of the things most brands spend their money on. If your product data is thin or wrong, you simply do not appear.

I would spend an hour on your product titles and variant data this month. That is the part doing the work in an agent search.

09/01/2026

Most product pages focus far too much on features and not enough on outcomes.

They tell me what's in the product, the specifications, how it works. What they don't tell me is why I should care.

Nobody buys skincare because of an ingredient list. They buy it because they want clearer skin. Nobody buys a supplement for what's on the label. They buy it for more energy, better sleep, less stress.

The best performing product pages sell the outcome. Show me the result, and the product in someone's real life, and what success looks like. Features help justify the purchase, but the outcome is what drives it in the first place.

08/28/2026

Mason took Bedrock Sandals out on the golf course this weekend, one of the brands we look after.

By his own admission his swing is a work in progress, but he believes the sandals are the best golf shoes he's ever worn. Grip held up, feet felt good the whole round, and he came back a convert.

This is the part I care about. I like our team testing the products we sell, because using something yourself teaches you the product and the brand in a way nothing else does.

That understanding is what shows up in the results we get for them.

08/27/2026

Chasing an edge everywhere except the one sitting in your warehouse?

For a lot of brands, it's fulfilment. They come to us looking for a new ad angle or the next app, and then we see the shipping, second day, third day, while the customer's expectation is set by Amazon, quick and dependable.

Fast, reliable delivery is what moves LTV, lifetime value, the total a customer spends with a brand over their lifetime. When customers know an order ships quickly and lands when promised, they come back.

Tighten fulfilment, make the timing clear, and repeat buying lifts without more ad spend.

There are two ways to build a Shopify collection, and until now you had to pick one.Add every product by hand and you co...
08/27/2026

There are two ways to build a Shopify collection, and until now you had to pick one.

Add every product by hand and you control exactly what a customer sees. Write rules instead and it runs itself, at the cost of products appearing that you would never have chosen. I have seen brands run two versions of the same collection rather than accept either.

Shopify has now changed this. You can have both in one collection, along with products pulled from other collections, single variants rather than whole products, and data from apps.

Your existing collections keep working and are updated in the new admin automatically. Worth a look at any app that touches your collections, as some may need updating to work with it.

If you have built a sale collection and then spent the week pulling products out of it by hand, this is the change worth reading about.

I recommended POS Go for years to brands selling away from the till, and plenty of those units are still in service. Sho...
08/26/2026

I recommended POS Go for years to brands selling away from the till, and plenty of those units are still in service. Shopify has now given it an end date.

From 26 May 2027 it stops working as a handheld and becomes a countertop card reader. There is no trade-in, so if your team sells on the floor or at events, you are buying a replacement either way.

Shopify has a new handheld that takes chip and swipe, and Tap to Pay on a phone is the cheaper route if contactless covers you. Move over in a week you have picked rather than the week the device picks for you.

08/25/2026

There's a lot of noise about AI in ecommerce, half fear, half excitement. Here's where I land.

AI is brilliant at speed. It'll write your product descriptions, build your collections, draft your landing pages, faster than you could by hand.

But speed isn't strategy. What you say, who it's for, and what your brand stands for is still human work. Use AI to move faster on the decisions, not to make them for you.

08/20/2026

I was going through a client's site this week and the biggest problem wasn't their ads or their homepage. It was the search bar. Someone searches for a product, nothing comes up, and they're gone. A customer they already paid to bring in, lost in one click. Most brands treat a zero-results search like a dead end. I don't. I turn it into a chance to show a bestseller, a bundle, or a better alternative right where the shopper was about to leave.

Search is the highest-intent moment on the whole site. The customer just told you what they want. Fix enough of these quiet losses and you recover sales you were already paying for.

08/18/2026

The biggest gap in ecommerce? The ad and the landing page don't match.

You paid real money for that click. The ad worked, someone taps through, and the page answers a different question or carries a different tone. The interest cools in seconds.

You clicked because the ad grabbed you. The page should pick up right where it left off, same look, same message. Match the page to the ad.

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