Sean Clarke

Sean Clarke Built brands. Scaled stores. Now helping founders do the same. www.ecomiq.com and www.pacificiq.com

At the airport in Toronto after .dev, and here’s what stuck with me: people are already letting AI do their shopping for...
07/24/2026

At the airport in Toronto after .dev, and here’s what stuck with me: people are already letting AI do their shopping for them. More than most store owners would guess.

The big theme was Shopify building the rails for agentic commerce. Meaning a customer tells an AI what they want, the AI goes and buys it, and the store set up to be found by that assistant gets the sale. The one that isn’t never even enters the chat.

I pulled some numbers on how much of this is happening already. Sharing them next week.

For now: if you run a store and you’re not thinking about how you show up to an AI yet, start now. This is moving fast, and the gap between the ones who prepared and the ones who waited is going to open up quickly.

Until next time.

agenticcommerce retail

Day one at Dot Dev 2026. Standing under a wall that just says AGENTIC COMMERCE, which tells you exactly where Shopify th...
07/21/2026

Day one at Dot Dev 2026. Standing under a wall that just says AGENTIC COMMERCE, which tells you exactly where Shopify thinks this is all heading.

Two days of learning straight from the source, plus time with some of the best agencies in the world. Hard to beat. More to come.

07/11/2026

Scaling has a way of exposing every weakness in a business.

If your margins are too tight, you'll feel it faster.

If inventory planning isn't right, you'll run out of stock sooner.

If operations are already under pressure, more orders won't solve the problem. They'll amplify it.

I've seen brands blame their marketing when the real issue was everything happening after the click.

Growth doesn't create great businesses.

It magnifies the business you've already built.

Get the fundamentals right first, then give your marketing something worth scaling.

07/09/2026

Your Meta ads might not be the problem.

What's happening after someone clicks often has a much bigger impact on your return than the ads themselves.

The most common revenue leaks we see are:
• Creative fatigue
• Audience overlap
• Low-converting landing pages
• No upsell strategy
• Underperforming email and SMS automation

Individually, each one hurts performance.

Together, they can significantly reduce your ROAS while increasing your acquisition costs.

Comment ADS and I'll send you our free resource that helps you uncover the biggest revenue leaks in your account and where to find your biggest growth opportunities.

07/07/2026

AI isn't replacing marketers.

It's replacing slow workflows.

One of the biggest takeaways from a recent Klaviyo partner event wasn't a new feature. It was seeing how quickly AI is changing the way high-performing ecommerce teams work.

We've already changed how we work at Pacific IQ.

Instead of measuring success by how many emails we can produce each month, we're focused on output.

How much can we improve your Klaviyo account in the time we have?

With AI handling more of the repetitive work, our team can spend more time on strategy, testing, segmentation and finding new opportunities to grow revenue.

The brands that embrace these tools will move faster.

The ones that don't will eventually struggle to keep up.

07/04/2026

A 4x ROAS can still lose you money.

A 2x ROAS can be highly profitable.

Sounds backwards, but it's true.

ROAS only tells you one part of the story.

If you don't know your:

Average Order Value
Customer Acquisition Cost (CAC)
Gross Margin
Marketing Efficiency Ratio (MER)
..you're making decisions with half the picture.

That's why we've built a free MER Calculator. It helps you understand whether your marketing is actually making money, or just creating the illusion of growth.

📊 Grab the free calculator here: https://ecomiq-twatwr.myklpages.com/l/Si4gNa

07/02/2026

One of the easiest ways to burn cash in ecommerce is trying to grow before your business is ready.
We worked with a brand spending around $25,000 a month on Meta, while doing around $40,000 a month in sales.

At first glance, it looked like Meta was driving revenue. But once we dug into the numbers, the picture changed. Most of their sales were coming from existing customers.

The new customer campaigns were losing money.

So we did something most agencies would never recommend.
We turned them off. For three months.

Instead, we focused on getting existing customers to buy more often, rebuilt the cash position, then restarted acquisition from a much stronger position.

Sometimes the smartest growth strategy isn't spending more.

It's fixing the foundations first.

06/30/2026

One thing Lindsey from Dryft said really stuck with me.

Most brands think growth comes from finding more customers.

Dryft looked at it differently.

They asked, "What other problems do our existing customers have that we can solve?"

That's how they expanded from mouth tape into earplugs and magnesium sleep spray.

Not because they wanted a bigger catalogue, but because they already understood their customer's broader sleep journey.

Their marketing followed the same philosophy.
Organic content built trust.

Paid advertising amplified the message.
Retargeting reinforced it.

None of these channels were expected to do everything on their own.

That's how the best brands grow. They build products that naturally fit together and marketing channels that support each other.

One of the biggest mindset shifts founders face has nothing to do with marketing, operations, or finance.It's learning t...
06/30/2026

One of the biggest mindset shifts founders face has nothing to do with marketing, operations, or finance.

It's learning to stop being the person who does everything.

In the early days, being involved in every decision is what gets a business off the ground. You move quickly, solve problems, and wear every hat because you have to.
But as your team grows, those same habits can become the thing holding the business back.

If every decision still comes through you, your team slows down. Projects stall. Good people become frustrated because they don't have the ownership they were hired for.

Scaling isn't just about hiring more people.

It's about changing your role.

The businesses that grow the furthest are usually built by founders who learn to lead, not just do.

Most brands think the customer journey ends at checkout.It doesn't.Checkout is where the ownership experience begins.Fro...
06/29/2026

Most brands think the customer journey ends at checkout.

It doesn't.

Checkout is where the ownership experience begins.

From that moment, every interaction shapes whether someone comes back:
• How quickly the order ships.
• Whether communication is proactive.
• What the package feels like when it arrives.
• How easy it is to get support when they need it.

Yet many brands spend thousands trying to improve ad performance while overlooking the experience customers have after they buy.

That's often where the biggest growth opportunity is hiding.

Improving retention isn't always about finding more customers. Sometimes it's about giving the ones you already have a reason to buy again.

I wrote about why post-purchase experience has become one of the most overlooked growth levers for Shopify brands and where I'd focus first.

Read the full article: https://monkeylink.co/577c0c

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