07/10/2026
An idea and a cell phone is all you need in the desert.
Crowler promo followed by natural audio direction.
Rockwell and I were camping in Death Valley a few years back and he noticed my Lawrence Beer Co crowler. I always travel with one (full of water) to shoot for their socials. We joked a bit about how much of a bummer it would be to be wandering the desert, tired and thirsty, stumble across a Lectric only to have it be water. The next day we went out to the Badwater Basin and shot it on my phone.
If you watch through the first part you’ll see how I’m a super professional director of talent.
