Physiology First - La Crosse, WI

08/31/2025

08/29/2025

Massive action cures fear.

08/29/2025

The origin of the word medicine? It comes from the Latin word medicina, meaning the art of healing.

An art is something that you practice, not something you pick up at the pharmacy...

When we practice the art of health the response is a brain and body that operates at its full potential.

🧠💪 Exercise boosts both the size and connectivity of brain regions responsible for memory and attention.

🧠💪 Traditionally seen as a waste product, lactate is actually a signaling molecule and energy shuttle for the brain. Neurons can use lactate directly as fuel, especially during intense exertion.

🧠💪 A large meta-analysis covering 2,724 randomized trials with 258,279 participants found that exercise significantly improved overall cognition, memory, and executive function.

🧠💪 Lactate activates brain-derived neurotrophic factor (BDNF) the "miracle grow for the brain" that promotes synaptic growth 🌱

🧠💪 Stress buffering: Lactate reduces overactivity of stress-related circuits in the hippocampus and amygdala.

🧠💪 When you exercise intensely enough to produce lactate, it crosses the blood-brain barrier and may trigger the cascade of BDNF release and mood-lifting effects.

Exercise isn't just about athletics, or aesthetics. It's about becoming the architect of ourselves.

08/28/2025

Until you get this part right, you will always struggle with weight management.

08/28/2025

Whoop whoop‼️

We said we'd cut it off at 20, and it happened yesterday.

That's cool and all, and we're stoked to work with the first 20; however, if you feel like you "missed your opportunity," you didn't.

Our next round will begin 10/20, and the waiting line is already growing with 5 people in the queue.

So be sure to apply in the comments below 👇in the meantime we can find a time to get you assessed and get you moving in the right direction with a nutrition plan and general fitness plan.

08/28/2025

The greatest mistake of the modern educational system ?

Confusing information for knowledge.

Chat GPT can spit out 27 Delicious, Protein Packed Salad Recipes.

This is information.

Selecting and preparing high quality ingredients, arranging a plate with care, and retaining the social skills to share a meal with great company?

This requires knowledge.

Listening to a podcast on how to train for strength vs endurance?

This is information.

Selecting a training center that educates, empowers, and emphasizes optimal technique in the presence of supportive coaches and peers?

Cultivating the grit to show up when it's hard?

Understanding your own body to the point where you can operate it with agency?

This requires knowledge.

We live in the age of information overwhelm, and application ignorance.

Memorizing facts about sauna and cold plunge benefits is not the same as controlling your breath in 4 degree water, or pouring water on the sauna stones at the right time in a conversation.

The institutions will continue to treat kids like A.I systems, overloading them with Information, and hoping it is regurgitated out on test day.

Educational centers (which have nothing to do with schools) will teach kids to look someone in the eye directly, improve their mental and physical health with focus and ferocity, and build lives of purpose that produce careers, instead of chasing careers that will be automated by the time they graduate.

The evolution of education is here🔥

And it looks nothing like the glorification of information saturation.

The future of learning prepares kids and families for the future by teaching them about the power of their physiology, first.

08/27/2025

All movement is good movement, but imagine having GPS to take you to San Diego, CA. Each direction laid out for you. The most efficient means possible.

Or, you can just head west and see what happens.

We're the GPS.

08/27/2025

Had a great time assessing this morning to help get him ready for the 6 week total health optimization challenge starting Sept. 8th.

Tune back in 90 days from now. He's about to change‼️