Archteva

04/08/2026

Our founder, Brent Williams, has over 45 years of experience with architectural finishes. Check out his featured work in the WrapFam Unleashed issue for April. Let us know what you think!

https://www.facebook.com/share/p/1CNRApmw4f/

Brent Williams has spent decades working around surface technologies, and his take on architectural finishes is hard to ignore. What a lot of shops still think of as decorative film is being used as a full refinishing system, especially in environments where ripping everything out just doesn’t make sense.

The shift is less about the material and more about how it’s sold. If you’re only thinking in terms of film, you’re stuck in one job at a time. If you start looking at surfaces as things that can be renewed in place, doors, elevator interiors, wall panels, and casework, you start seeing how much work is already sitting in front of you.

The difference comes down to ex*****on, too. If it looks applied, the value drops. If it looks like the original material, the conversation changes completely.

Read the full breakdown here: https://rebrand.ly/WFUApril26

When you’re on a job, are you still looking at it as one install, or are you scanning the whole space for what could be refinished?

02/20/2021

Just a few of the amazing resources available to our dealer/partners, not to mention the opportunities for training and industry best technical support. DesignFilm.com has the assets to help bring your design projects to fruition.

3M™ DI-NOC™ Architectural Finishes
3M™ FASARA™ Glazing Finishes

02/18/2021

Posting...albeit a little wonkily (is that even a word?) on TikTok. Let’s reach the world.

02/14/2021

This is a Green Man...a foliated head frequently found on masonary façades which contain traditional carved ornament.

This one, though, is special. I sought it out and purchased it upon learning of the passing of my friend and college design mentor, Asher Derman. It now watches over my design workstation and reminds me of his influence.

When I was in design school, I was an “older than average student”, having spent some time playing music (and installing DI-NOC™) prior to enrolling in the UT Architechture program. Asher realized that I’d been “out in the world” and he took me under his wing, pushed me and taught me to see EVERYTHING differently.

Sadly, the world lost his vision in 2006, but not before becoming one of the driving forces in the sustainable design movement and an instrumental figure in the founding of the US Green Building Counsel.

I’m going to be posting more about Asher and his groundbreaking work in sustainable design, but now you know a little bit more about why I’m passionate about adaptive reuse and using 3M™ DI-NOC™ Architectural Finishes to reenvision existing elements in the built environment.

01/12/2021

“I don’t use fake wood, I only use REAL wood”.
These words were said to me during an architectural new materials workshop almost 15 years ago, while displaying our applied fusion finishes. The architect who said this is a personal friend and highly respected in our area.

After making that statement, I asked him if he had any real concern for sustainability. Almost offended, he quickly responded “of course...that’s why I specify renewable materials”.

I then pointed out that, by using our surface applied finishes, we are able to allow elements like cabinetry and doors to be refinished affordably, in place...removing the need for those items to be demolished and sent to the landfill.

Now, years later, he’s a committed user of our product. It took time and education, but the entire design industy still needs the ability to rapidly and sustainably re-purpose elements in the built environment.

Let me know if I can show you more about these amazing finishes.

12/16/2020

On the door of the hotel this morning. I feel like I’m back I. Japan again...

12/02/2020

Having an eye for design means that you always look for beauty, symmetry, flow and simple utilization of elements, color and mass. Last weekend I happened to see this elevation of a beautiful Victorian in Cocoa, Florida and it struck me as just an amazing collection of elements that date to the late 1800’s. Love seeing ageless use of line and shadow.

11/20/2020

Headed home after a great week of dealer meetings and staff updates at Accent’s West offices. Strolling into Bush International, there is this awesome hanging piece that integrates cable, glass, dichroic and other elements into a visually stunning part of the space.
3Ms Dichroic Series enables creatives the freedom to execute projects that use light as a dynamic part of almost any design.

11/17/2020

Road warrior time. tool roll and folio for the design win.

11/13/2020

Head walls in hospital environments are fantastic recipients of Architectural Finish Films. They apply quickly and professionally, they’re durable, look amazing and can be cleaned even with harsh anti-microbial cleaners. Have your Med Gas team refresh the controls and bezels, and you have an entire new headwall at low cost, quickly and cleanly.