05/19/2026
Why do people quit?
Truthfully, people quit something for 3 different reasons.
1. They're uncertain.
Whether they don't believe the process will work for them or they don't believe the reward is worth the effort, they're uncertain about the process. So they avoid the threat of failure because they've likely already experienced that and that doesn't feel good.
2. It's too uncomfortable.
Progress is slow. It just is and there's no way around that. If you gained 50 pounds, it probably took YEARS for that to happen, so why do you think you're special enough to unlearn all of those habits and undo the damage in just a few months? Discomfort accumulates and when the process is slow, the effort to reward ratio may feel distorted.
3. It's emotionally expensive.
No progress is linear. Ever. Potty training your kids, learning a new job, running a business, you name it. Why would you think weight loss would be different? A lot of people use their feelings as a way out of discomfort.
If the scale doesn't move, you assume it's not working... but actually you just haven't 💩 for 2 days and didn't sleep well the night before.
If you feel tired, you assume it's not working, but actually you forgot to get your protein in yesterday, you had a really hard leg day, and your kid woke up crying last night. Of course you're tired.
Honestly... the time is going to pass regardless of what you do with it. You may as way pass the time with strength, energy, and health. I'm begging you, don't quit.
So sorry to any coaches who saw this and got scared 😬