ChopBlock Collective

ChopBlock Collective Generating big ideas for the curious mind. No, we have nothing to do with football. The strongest piece is the voice behind it. Good brands. Bad brands.

We understand that it's not just about a mark on a piece of paper that makes your brand roar. Every brand has a voice. It's everywhere — on everything.

Love this guy. I think I like what he says 15:00 and on the most!
12/15/2014

Love this guy. I think I like what he says 15:00 and on the most!

If you've ever wondered how logos get made, who makes them, and where the people making them draw their inspiration—here's a great little glimpse into that world. Aaron Draplin, a freelance designer in Portland, Ore., accepted a logo design challenge from Lynda.com to create a mark for slab concret…

They should have teamed up with Adobe and called rooms the "Adobe Creative Suites" :)
11/07/2014

They should have teamed up with Adobe and called rooms the "Adobe Creative Suites" :)

Do you love Pantone, and wish everything in your life could be defined by it? Consider a visit to the Pantone Hotel in Brussels. The color measuring company is now in the accommodations business, thanks to a building whose design is inspired by—what else?—the Pantone palette.

I wish these guys still existed.
10/31/2014

I wish these guys still existed.

We've already seen how Joan Harris (aka, Christina Hendricks) might adjust to life at a modern ad agency. Well, this guy is way more of a train wreck. Canadian ad agency Zulu Alpha Kilo put together this crazy video for Wednesday's Agency of the Year event in Toronto.

Nailed it! HAPPY HALLOWEEN everyone.
10/31/2014

Nailed it! HAPPY HALLOWEEN everyone.

Interesting!
08/12/2014

Interesting!

Wired's Mat Homans decided he would "like" everything in his Facebook News Feed for two days straight.

08/05/2014

Random fact of the day: The current 50-star American flag was designed by a 17-year-old boy for a school project. He received a B- on the design.

Finally. No hype, just simplicity done right.
05/22/2014

Finally. No hype, just simplicity done right.

Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in those ads.) Now, agency and client are back with a follow-up campaign that, in a way, is even more minimal…

A little bit of branding can go a long way.http://huff.to/RhZJZg
05/05/2014

A little bit of branding can go a long way.

http://huff.to/RhZJZg

Major TV networks are streaming mad. At the Cable Show in Los Angeles last week, TV Executives from various networks, including Nickelodeon, FX, Showtime and AMC, appeared on a panel and collectively complained about Netflix. But they weren't mad ...

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