International Independent Martial Arts Association

07/05/2026

55 Marketing Ideas

1. Facebook ads
2. FB Video's (maybe longer, 30 sec and switch to full screen)
3. Google ads PPC
4. YouTube, more, training tips, workouts, etc.
5. Twitter
6. LinkedIn
7. Hootsuit to post to twitter, fb, LinkedIn all at once
8. Referral Contest/VIP Contest (free t-shirt for 3-5 referals, $ gift card to us or another business, etc.)
9. Postcards or Post it flyers for cars
10. Business Cards with free pass on back side
11. Events, fairs, mall, school events
12. New Member Packet containing % off 1st purchase within 60 days, VIP pass, etc.
13. Door Hangers
14. Road advertising, bandit signs, flags, person standing with sign
15. Transformation contests/Biggest Loser
16. Blog
17. Email Blasts, email lists (cheap), build own from website capture. They put in info we add to email list
18. Nutrition Seminar Press Release
19. Grand Opening
20. Bumper Stickers Magnets
21. Corp Programs
22. TV in lobby with video and power point for walk byes and good for current members
23. Pizza Boxes
24. Cross Promotions with Other Businesses
25. Member Reviews on sites, i.e. yelp, manta, etc. Give incentive to write reviews. We can all do one as well, trainers, etc.
26. Google Places, Google Maps, etc.
27. Buddy Week
28. Groupon, Living Social
29. Calls, emails, letters to Former Members
30. Sign up with a friend save %?
31. Women's Self-defense class Free, Get Press Release
32. Sponsor a sports team
33. Ad on school fence
34. Video on website
35. Clear up old from new. Need to make sure everything is new gym not old one.
36. Clear up bad reviews. Bing search shows old gym and bad review and pics of old gym
37. Trainers Getting More Members
38. Partner with some other sports and/or athletes.
39. Demos
40. Special events, Parties, UFC night, etc.
41. Bully Prevention for kids bringing in moms.
42. Kids Program
43. Concealed Weapons Classes, brings in adults
44. CPR classes.
45. Birthday Cards to members.
46. Make the client give you two referrals at the end of their goal. Tell them up front
47. Group Special Offers – Teacher’s Appreciation Week, Administrative Professionals Week and any other day / week / month that highlights a certain group is a great excuse to make an offer specifically to them
48. Apartment Complexes: Put flyers in their welcome packets
49. Bridal Shops: Special 12-Week Bridal Boot camp program
50. Set up a table at a local grocery store and give away a healthy shopping list and a gift certificate to everyone. Grocery store likes it because you’re encouraging people to buy more
51. WINGO, or Win When You Go Bingo
52. Read your local newspaper for wedding announcements and handwrite a personal invitation to brides-to-be with a special training offer for her and her bridal party. (This is good for grooms, too.)
53. Charity Event, Kick-a-thon, Breast Cancer, etc. Great causes and good pres.
54. Host a police and fire department competition. You can call it “Guns and Hoses.” Use it as a fundraiser for them or their favorite charity
55. Establish a referral network with spas. Many spas will pay 10 percent for referrals

07/04/2026

03/20/2026

RIP GM Norris... You will be missed.

02/06/2026

5 Great Kids Martial Arts Drills!

1. Sensei Says

Just like Simon Says but have the students do martial arts techniques or martial arts related activities. Students who fail to follow the correct instructions at the correct time must sit down until the end. This drill develops focus and concentration.

2. Shark Attack

The students are instructed to stay within a designated area. Instructors hold large kicking shields and approach the students at random. When a shield holder gets close (a shark attack) the student uses a pre-specified technique to repel the shark. If the shield bumps the student, (a shark bump) the student must go to the “No Man’s Land” and perform a pre-specified task (a form, push-ups, etc.)

3. Target Jumping

Tie a square hand target to the end of an old belt. Swing the target in a circle close to ground level, having the students jump over it when it comes at their legs. Make sure you keep the proper distance, so the belt does not wrap around their legs! This drill develops timing, concentration, and leg strength.

4. Relay Races (12 variations)

Relay Races are great for organizing activities for large groups of kids, especially during parties and special events. Here are some variations on the theme:
• Sprinting
• Skipping
• Crab Walking
• Bear Crawling (hands and feet, not knees)
• “Shrimping” (I’m sure the BJJ guys out there have a ton of ways you can vary this)
• Hopping on one foot
• Hopping on one foot while kicking
• Jump kicking across the floor
• Doing lunge punches in front stance
• Low crawling (like soldiers do it – on your belly using your elbows)
• Duck walking

5. Obstacle Courses

The variations on this theme can be endless. We use rolls, jumping over pads, low crawling under mats that are set up as tunnels, dodging balls, kicking bags and pads at various stages of the course, and so on. Be creative, this is loads of fun for your kids!

12/31/2025

New Years Done-for-You Email: Re-Activating Cancelled Members.

INSTRUCTIONS

This email goes out to any cancelled members who ended on GOOD TERMS who you want to try to re-activate. This is geared towards children, but you can modify the email to target your adult students.

These emails should NOT be mailed out to your entire list. You should individually send them to members that cancelled. These emails work best with personal touches, like the name of the person and the name of their son/daughter.

Send to all parents who cancelled.

SUBJECT:

Hey!

BODY:

Hey [PARENT NAME],

It’s [YOUR NAME] from [SCHOOL NAME]! I was thinking about you guys and hope you’re doing well.

It’s a new year, and I’d love nothing more than for you guys to be a part of our school’s family again.

That’s why, if [CHILD NAME] wanted to get back on the mat, I put together a special offer for you guys to make sure [HE / SHE] can jump right back in [HE / SHE] never even stopped!

Here it is:

When you re-activate your membership, your child will also get these gifts at NO COST:

- 2 private, 1-on-1 lessons to get them back in the groove! ($X value)
- A fresh, new uniform ($X Value)

I’ve missed seeing you guys, so I’d love for you to take advantage of this offer. Please note: It EXPIRES in 7 days.

So call [NUMBER] now or just reply to this email now if you want in :-)

Looking forward to helping your child excel like never before in 2026!

[INSTRUCTOR NAME
Phone Number
Email]