Coach Beckerley

Coach Beckerley Helping athletes and active adults improve health, strength, and endurance through personalized coaching.

Fuel The Finish helps athletes and active adults perform, feel, and live better through a science-backed approach to Strength, Nutrition, and Endurance. Led by Coach Joe Beckerley: Precision Nutrition Master Coach, National Board Certified Health & Wellness Coach, and Strength & Conditioning Specialist. Fuel The Finish provides personalized coaching programs including:

• Fuel Your Life – Nutritio

n & Health Coaching
• Triathlon Strong – Full triathlon coaching
• Ultra Strong – Run & Strength Coaching
• Personal Strength Training – 1:1 in-person or online sessions

06/08/2026

Most runners think they hit the wall at mile 20.

In reality, mile 20 often exposes mistakes made much earlier in the race.

Pacing, fueling, hydration, and patience all matter.

The last 6 miles isn't where the marathon starts. It's where the marathon tells the truth.

Most athletes focus on how fast they can go when fresh.The real question is:How well can you perform when you're tired?T...
06/05/2026

Most athletes focus on how fast they can go when fresh.

The real question is:
How well can you perform when you're tired?

That's durability.

And it's one of the biggest predictors of success in endurance sports.

Save this if you're training for a marathon, ultra, or triathlon.

06/04/2026

Most cyclists spend a fortune trying to buy more speed.

But one of the simplest ways to improve power costs nothing.

I was riding hills with a client and noticed he was sitting too far forward on the saddle during climbs.

I gave him one cue:
➡️ Push your hips back.

Almost immediately he felt stronger.
Why?

Because shifting your hips back helps engage more of your glutes and hamstrings. These are the biggest power producing muscles in your body.

The next time you’re climbing a hill or making a surge, try pushing your hips back and driving through the pedals.

You might be surprised how much stronger you feel.

Have you tried this before? Let me know below.

endurancesports endurancetraining triathlontraining triathloncoach bikefit cyclingperformance fuelthefinish

06/04/2026

Most endurance athletes don't need more training.

They need fewer mistakes.

When progress stalls, most athletes immediately add more:

• More miles
• More workouts
• More intensity
• More time

But often that's not the problem.

The athletes who improve the most consistently focus on the fundamentals:

✓ Train in the right zones
✓ Strength train
✓ Fueling properly
✓ Recover well
✓ Stay consistent

More isn't always better.

Better is better.

What's the biggest mistake holding athletes back right now?

👇 Comment your answer below.

Zone 3 gets labeled the “gray zone” online like it’s something endurance athletes should avoid.But here’s reality:Zone 3...
06/02/2026

Zone 3 gets labeled the “gray zone” online like it’s something endurance athletes should avoid.

But here’s reality:

Zone 3 is where a lot of racing happens.

Half marathon pace.
Marathon pace.
70.3 pace.
Ironman pace even hits into Zone 3.

If your goal is performance, you cannot spend all year only running easy and expect race pace to magically feel comfortable and there on race day.

Zone 2 matters. It builds the aerobic engine, recovery, and durability.

But race-specific training matters too.

You need to practice:

• holding pace under fatigue
• fueling at intensity
• managing discomfort
• staying efficient when the effort rises

Good coaching uses every zone (training intensity) with purpose.

Train for the demands of the race.

— Coach Joe Beckerley

Great ride this morning with a few Fuel the Finish athletes. Enjoying climbing McKenzie Pass which is still closed to ca...
06/01/2026

Great ride this morning with a few Fuel the Finish athletes.

Enjoying climbing McKenzie Pass which is still closed to cars and traffic. Great way to catch up and enjoy time in the saddle together.

Cayuga 50 Miler ✔️Proud of Joe Higgs for a strong finish this weekend at the Cayuga 50 Miler. Also a big congratulations...
05/31/2026

Cayuga 50 Miler ✔️

Proud of Joe Higgs for a strong finish this weekend at the Cayuga 50 Miler. Also a big congratulations to his son Joey who also had a strong finish 🙌.

What some people see as “just another race” was also a key training run on the road to the Bigfoot 200.

Joe continues to prove what consistent work over time can do. Through the highs, setbacks, fatigue, and challenges, he keeps showing up and doing the work. That consistency is why he’s been able to accomplish big goals like finishing Tahoe 200, Moab 240, climbing some of the top mountain peaks in the world and now building toward another massive challenge at Bigfoot 200.

Along the way, he’s also continued improving across distances with marathon PRs and strong performances in races like this one.

The big races get the attention, but success like this is built in the everyday work:
• staying consistent
• trusting the process
• adapting through challenges
• and showing up even when it’s hard

That’s what long-term endurance performance looks like. Proud of this finish and proud of the athlete Joe continues to become. Strong work, Big Joe 👊
run

Most endurance athletes think they need more motivation.They don’t.They need better consistency.Because motivation is a ...
05/28/2026

Most endurance athletes think they need more motivation.

They don’t.

They need better consistency.

Because motivation is a feeling.
And feelings come and go.

Some mornings I wake up and don’t want to run, ride, lift, or train at all.

I’d rather sit in a comfortable chair and scroll on my phone.

But after 20+ years competing in endurance sports and nearly 15 years coaching, I’ve learned something important:

The athletes who improve long-term are not the most motivated.

They’re the most consistent.

Not perfect.
Not obsessed.
Not crushing every workout.

Just willing to keep showing up during busy, stressful, imperfect seasons of life.

That’s the real challenge for busy professionals balancing:
• work
• family
• stress
• recovery
• training goals

Consistency builds:
• fitness
• confidence
• durability
• momentum

My personal rule:
I try not to go more than 2 days without movement.

Sometimes that’s a hard workout.
Sometimes it’s just 30 minutes on the treadmill.

Either way, I stay in motion.

Because staying connected to the process matters more than waiting to “feel motivated” again.

What helps you stay consistent when motivation disappears?

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Bend, OR

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