Jay Outdoor Gear

12/03/2025

Casually looking out at my neighborhood as I get my gear out and ready for the season

10/22/2025

02/21/2025

He helped tow the sled 1.5 miles before needing a ride the last 1/2 mile. No others were able to travel that far and it paid off BIG TIME! His FIRST walleye ever...29.5" 10.5lbs He can retire at 12yo

01/18/2025

In stock at Frank's Great Outdoors Saginaw Bay

01/10/2025

Now available at 2 more Michigan stores! Hardcore Outfitters in Iron Mountain and Gilletts Bait Hardware at Gun Lake!

12/30/2024

Thanks for the shout out Captain Barb Carey of WI Women Fish!

12/19/2024

M&M Tackle It Bait Shop team Brandon Thomas Meenen and Drew Reyes in last season Kings of Panfish debut the first appearance of Jay Rope in competition ice fishing. Good luck this season to all our competitors.

12/15/2024

Thanks for stopping by the booth Bryon Strelow and MAGS Custom Rods to share your story!

12/13/2024

Come check us out at the Wisconsin Ice Fishing Expo in Oshkosh

09/19/2024

Come join us in yooper country this weekend in Escanaba!

03/13/2024

A final event for Brandon Thomas Meenen and Drew Reyes at the Kings of Panfish . The competition was high in this walking only or should we say running event as the anglers took run n gun literal as they sprinted across the ice with sleds in tow.