05/29/2026
Coaching is a forcing mechanism.
Not because I tell you what to do, but because I help move you past inertia.
A client of mine had refused to use AI for months. They were curious, but busy. Interested, but intimidated. Stalled in the starting gate.
So during a session, we identified a few places where AI could support them, created a few starter prompts, and they agreed to experiment with it for 30 minutes.
Three weeks later, they told me their AI agent is now saving them 4–6 hours of work on every deal. And now they have the capacity to think more strategically about how to further leverage AI in their deal flow.
But here’s the important part:
They did the work. Coaching made the action possible.
It was the forcing function that got them past the starting blocks and into motion.
This is true for so many things in life:
the hard conversation,
the career pivot,
the boundary,
the business idea,
the first step.
So often, what we are avoiding is not actually impossible. It’s just uncomfortable.
And once we begin, we realize the race we were avoiding is one we are fully capable of winning 🏇🥇🏇
