Outdoor Business Alliance

09/09/2026

TONIGHT: Social Media Roundtable at The Mule at Devil's Foot Beverage

THIS WEDNESDAY: Social Media Roundtable
What’s working, what’s changing and what do we need?

📆 Wed., Sept. 9, 5:30–7 p.m., The Mule at Devil's Foot Beverage

Social media is an ever-moving target. New features appear, algorithms change, platforms roll out bugs and somehow we’re all expected to keep creating great content through it all.

Topics will include storytelling, scheduling, new features, bugs, partnering on content, paid ads, Reels, etc.!

Please RSVP at the link in the comments.

09/07/2026

THIS WEDNESDAY: Social Media Roundtable
What’s working, what’s changing and what do we need?

📆 Wed., Sept. 9, 5:30–7 p.m., The Mule at Devil's Foot Beverage

Social media is an ever-moving target. New features appear, algorithms change, platforms roll out bugs and somehow we’re all expected to keep creating great content through it all.

Topics will include storytelling, scheduling, new features, bugs, partnering on content, paid ads, Reels, etc.!

Please RSVP at the link in the comments.

09/03/2026

Catawba Regional Manager - Outdoor Business Alliance  Location: Catawba Region (Catawba and surrounding counties) Status: Contracted Position, $1000/month, approximately 10 hours a week Reports to: OBA Executive Director About the Outdoor Business Alliance The Outdoor Business Alliance (OBA) of...

09/02/2026

A six-color manual press, a garage in Hickory, and a lot of ambition were the starting ingredients for what would become Innovative Outfitters. Since launching in 2004, the company has steadily grown from a small screen-printing operation into a full-service apparel partner offering screen printing, embroidery, digital printing, inventory management, and fulfillment.

Check out this member spotlight at the link in the comments.

08/11/2026

08/11/2026

08/11/2026

Adventure is for everyone.

WNC's guiding community includes outfitters specializing in accessible trails, adaptive climbs, and outdoor adventures built for every body and every ability.

The mountains have always been for everyone, and guides are ready to gear you up!

Find adaptive guided experiences across Western North Carolina → link in comments.

08/06/2026

Join us for a networking social next Thursday, August 13, at Beacon Park WNC in Swannanoa!

This event offers a special preview of Beacon Bike Park and Beacon Park, opening this fall. The park will feature community green spaces, a walking track, playground, pavilions, a world-class bike park, bouldering walls and an event lawn.

Bring your bike and be one of the first to ride the pump track and trails!

Meet the co-host: Catalyst Sports - Asheville is a WNC-based nonprofit that provides people with physical disabilities access to outdoor adventures within a supportive and inclusive community.

RSVP at the link in the comments.

07/25/2026

Made in WNC 👏 featuring 🥁 Shelby Treichler, left, of Cactus to Pine Goods, and April Bolet of Run2Run Gear!

Congratulations to these two members on their feature in the latest edition of WNC Business.

"Western North Carolina has long served as a testing ground for outdoor gear. Between the region’s trail systems, rivers, climbing areas, and deep culture of recreation, companies move here because they can test their products in their backyard: the mountains. Major brands like ENO, Cane Creek Cycling Components, and Legacy Paddlesports have helped establish Western North Carolina as a hub for outdoor industry innovation, but the region also supports a growing ecosystem of smaller makers creating highly specialized products."

Continue reading at the link in the comments.

07/25/2026

For more than 15 years, Blue Ridge Hiking Company has been helping people discover the beauty of the Southern Appalachians, one trail at a time. What began as a guided hiking company has grown into a trusted resource for outdoor adventures, offering guided day hikes, overnight backpacking trips, Wilderness First Aid courses, gear rentals, shuttle services and The Bunkhouse in Hot Springs.

In this Member Spotlight, we talk with Lindsey Barr about the journey from manager to owner, what makes Blue Ridge Hiking Company unique, and how community, stewardship and a passion for connecting people with nature continue to shape the company’s future.

Link in comments.