10/03/2017
This doesn't seem like that much of a shocker, but it's going around the internet so worth sharing. Apparently if you package junk food in boring wrapper, people are less likely to buy it. Huh.
https://www.theguardian.com/science/2017/mar/06/obesity-sell-high-calorie-foods-in-plain-packaging-says-2017-brain-prize-winner-wolfram-schultz-peter-dayan-ray-dolan
Peter Dayan, Ray Dolan and Wolfram Schultz share €1m neuroscience prize for work unravelling the brain’s reward system