05/05/2026
Racconto il golf attraverso i viaggi. ⛳✈️🌍
Questo è The Travel Birdie.
www.thetravelbirdie.com
I’m Simone Lucchini, and I’ve been working in communication for over 15 years as a digital strategic advertiser, partnering with agencies, organizations, and companies within the golf industry to develop digital strategies and advertising campaigns.
The Travel Birdie was created at the intersection of my professional background and my passion for golf and travel. It’s a project where I showcase golf courses and destinations, primarily on YouTube, through video content focused on courses across Europe and Italy, with the aim of delivering an authentic playing experience.
The goal is to provide golfers with clear and practical insights on where to play, while also inspiring them to travel.
At the same time, the project aims to introduce new audiences to golf by sharing real on-course experiences and conveying the atmosphere of golf travel.
Over the years, I’ve collaborated with several international golf clubs, producing content tailored to YouTube’s format, designed to showcase destinations in an authentic way and increase their visibility among golfers.
This is why I focus on YouTube: a platform that allows for deeper storytelling, higher attention, and long-term visibility, compared to fast-paced platforms like Instagram and TikTok.