Visit our authorised retailers for the latest models:
- FEDER SPORTS, Peninsula Plaza 02-53
- NZONE, Queensway Shopping Center
- SPORTS PROFILE, Queensway Shopping Center
- RED DOT RUNNING, 152 Joo Chiat Road
- KEY POWER SPORTS, Velocity, Novena Square and Paragon, Orchard Road
Altra Mission
To help runners everywhere run with better technique to make running easier, faster, and more injury free.
Altra Company Overview
ALTRA Footwear was founded by elite runners & running store managers to help prevent injuries & make running more fun & easy for all levels of runners. Running clears the mind, rejuvenates the body, and frees the soul. From 100 meters to 100 miles we have run and raced the distance. Yet after all the years of running we never felt the balance between footwear and nature had been achieved. With over 30 years experience owning and operating a specialty running shop we felt the need in the market for something different. Something unique which used the most recent research principles and allowed the human foot to work its magic. Through our experience as former retail store managers, biomechanical experts, and industry professionals, we combined to make a line of natural footwear which blends barefoot freedom with shod protection. Product Description
The Human Foot is A Marvel of Engineering. The greatest piece of running technology ever created. Works best when strengthened by activities such as barefoot running. Tends to weaken when inhibited over time by devices such as heel elevation, arch support, toe spring, and regular running shoes which don’t allow the toes to spread out naturally. Zero Drop Platform: Zero Drop simply means that th
e shoes are the same distance off the ground at both the heel and ball of the foot. Since traditional shoes typically employ a 2:1 ratio from heel down to toe, a shoe with no differential is called a ‘Zero Drop’ shoe. Video analysis confirms that Altra Zero Drop footwear allows you to run with better technique (less heel strike, improved landing zone), better posture and alignment, reduced impact quotient, and natural Achilles loading for more efficient propulsion. No more fighting against a shoe but a shoe working with you to run more natural! Foot Shape Design: ALTRA’s proprietary Male and Female specific lasts have been revolutionarily developed by biomechanical experts using the latest research in order to provide you with a natural running experience. The inspiration? The human foot. By allowing the toes to splay naturally your balance improves, the foot relaxes, and your ability to attenuate shock increases. What does this mean for you? Stronger feet and legs, less injuries, decreased pronation, and a comfortable smooth ride. Life is short…Run Natural. Altra Zero Drop is distributed by SING PHIL Enterprises LLP
