Natalie Guo

28/05/2026

My recent collab with The Librarian.IO and Unclient in Singlet, AI content creator :-)

17/05/2026

This is our first-time travelling to Bangkok together just the 2 of us. We enjoyed doing hotel hopping together.

These are the 4 hotels we stayed:
📍 1) Lub D Bangkok, Chinatown (Sam Yot MRT)
📍 2) Seekers Finders (Khlong Toei MRT)
📍 3) The Royal River Hotel (with Chao Phraya River view)
📍 4) The Grand BS Airpoet Hotel (with shuttle van to Suvarnabhumi Airport, great for our early morning flight ✈️)

We booked our flights and hotels on agoda app.

01/05/2026

If you like Thailand, check out this Stunning Marina Shores Condominium on Koh Chang

Click for more details

07/03/2026

These are the 4 affordable and decent hotels, I stayed in Bangkok during my solo trip in Bangkok in July last year :)

20/12/2025

Did you know that one donation can save up to 3 lives?

Let's make blood donation 🩸 as part of our new year goal for 2026

Thanks Singapore Red Cross for hosting us at DRIP & FLOW party 🎉 today.



Nice collaborating with 21 KOLs on this meaningful campaign and glad to have met up with in person.

10/09/2024

Influencer marketing strategies require an entirely different set of art and skills compared to traditional advertising strategies.

Someone once asked me, "What's your best advice for influencer marketing?"

My answer is similar to what any hiring manager might say...

The first step is to hire the right person, in this context, it is to engage the right KOL/influencer—someone whose content you genuinely enjoy, and whose style and editing skills meet your standards/expectation.

Creating engaging sponsored or branded content takes a mix of creativity, authenticity, and skilled video editing to capture audience attention and increase audience retention.

As an influencer marketing manager who has managed many campaigns across various brands and products, I strongly advise against forcing influencers to follow a rigid script or influencer them to create a hard-sell content. This approach can strip away the authentic charm that initially attracted their audience to follow them and you will easily loose audience retention for that video.

Here are a few examples of branded content from Singapore based KOLs that I personally enjoy, and that showcase their creativity and authenticity (with high views and engagement to prove it):

Nicholas Leong | CCTV
https://www.instagram.com/reel/C8EtPXFv3RD/?igsh=MXU5bnN4emR3Yngz

Benjamin The Smiling Afro | CCTV:
https://www.instagram.com/reel/C7n1RQXvuv-/?igsh=MTNjdDNvbjQ1YjRwbg==

Felicia Song | Smart Translator
https://vt.tiktok.com/ZS2SjDEUc/