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⚽ ADIDAS TAKES THE FIFA WORLD CUP 2026 BALL TO NEW HEIGHTSAs excitement builds for the FIFA World Cup 2026, Adidas has u...
05/06/2026

⚽ ADIDAS TAKES THE FIFA WORLD CUP 2026 BALL TO NEW HEIGHTS

As excitement builds for the FIFA World Cup 2026, Adidas has unveiled a spectacular activation in Mexico City, transforming the official World Cup match ball, TRIONDA, into a giant hot-air balloon soaring above the city skyline.

The larger-than-life installation celebrates the countdown to football’s biggest tournament and pays tribute to Mexico, Canada, and the United States, the three host nations of the 2026 FIFA World Cup. Inspired by the tournament’s official match ball, the activation has quickly captured the attention of football fans and marketers alike.

Named TRIONDA - combining “Tri” (three) and “Onda” (wave) - the ball symbolizes the unity and energy of the three host countries. Adidas continues to push the boundaries of sports marketing, turning one of football’s most iconic symbols into a memorable global spectacle.

A bold reminder that the road to the FIFA World Cup 2026 is already taking flight. 🌎⚽

LXG Sports adidas Football adidas FIFA World Cup FIFA México Football Concacaf

LXG Sports | Adidas | FIFA World Cup 2026 | TRIONDA | Mexico City | Football Marketing | Sports Business | World Cup | Sports News | Brand Activation



📰 Source/Credit: adidas Football | Adidas Newsroom & FIFA World Cup Official Sources

🏃‍♂️🏔️ SKARDU HOSTS MARKA-E-HAQ SARFARANGA MARATHON 2026Pakistan Army successfully organized the 2nd Marka-e-Haq Sarfara...
05/06/2026

🏃‍♂️🏔️ SKARDU HOSTS MARKA-E-HAQ SARFARANGA MARATHON 2026

Pakistan Army successfully organized the 2nd Marka-e-Haq Sarfaranga National Marathon 2026 in Skardu, bringing together over 1,000 athletes from across Pakistan, including participants from Gilgit-Baltistan.

Held amidst the breathtaking landscapes of the Sarfaranga Cold Desert, the event featured a 21-kilometre marathon, along with special fun runs for students and senior citizens, promoting endurance sports, healthy competition, and national unity.

The marathon continues to strengthen Skardu’s reputation as one of Pakistan’s premier destinations for adventure and endurance sports, attracting athletes from all corners of the country and celebrating the spirit of resilience and determination.

A remarkable sporting spectacle set against one of the world's highest cold deserts. 🇵🇰🏔️

LXG Sports Pakistan Army Corps ISPR Pakistan Tourism Development Corporation (PTDC) Discover Pakistan Radio Pakistan News PTV News

LXG Sports | Sarfaranga Marathon | Marka-e-Haq | Skardu | Gilgit Baltistan | Endurance Sports | Marathon | Pakistan Sports | Sports News | Adventure Sports



📰 Source/Credit: Radio Pakistan News

🏃‍♂️🇵🇰 RECORD-BREAKING FEATPakistani ultra-endurance athlete Masood Khan has etched his name into the record books after...
01/06/2026

🏃‍♂️🇵🇰 RECORD-BREAKING FEAT

Pakistani ultra-endurance athlete Masood Khan has etched his name into the record books after completing an extraordinary 800-kilometre non-stop run from Peshawar to Skardu, setting a new world record and showcasing remarkable resilience and determination.

Traversing some of Pakistan’s most challenging terrain, the historic run highlights the growing prominence of endurance sports in the country and stands as a testament to human perseverance.

A proud moment for Pakistan and another inspiring achievement on the global sporting stage. 🇵🇰🏔️

LXG Sports Marathon Sports

LXG Sports | Masood Khan | World Record | Peshawar to Skardu | Ultra Marathon | Pakistan Athletics | Endurance Sports | Gilgit Baltistan | Pakistan Sports | Sports News

🏆💰 RECORD-BREAKING EARNINGSFootball icon Cristiano Ronaldo has once again topped the global sports rich list, becoming t...
01/06/2026

🏆💰 RECORD-BREAKING EARNINGS

Football icon Cristiano Ronaldo has once again topped the global sports rich list, becoming the world’s highest-paid athlete in 2026 with estimated earnings of $300 million over the past 12 months.

The Portuguese superstar secured the No. 1 position on Forbes’ 2026 Highest-Paid Athletes ranking for the fourth consecutive year and the sixth time overall. His earnings reportedly include $235 million from his contract with Al-Nassr and $65 million through endorsements, appearances, licensing deals, and business ventures.

The historic figure equals the highest annual earnings ever recorded by Forbes for an active athlete, highlighting Ronaldo’s unmatched global influence both on and off the field.

Another milestone in an extraordinary career and a reminder of Cristiano Ronaldo’s lasting impact on world sport. ⚽🌍

LXG Sports Cristiano Ronaldo FIFA

LXG Sports | Cristiano Ronaldo | Highest Paid Athlete | Forbes 2026 | Football News | Al Nassr | Portugal | Global Sports | Athlete Earnings | Sports Business | Sports News

Pakistan prepares to serve history 🇵🇰🎾For the first time ever, Pakistan will host the Billie Jean King Cup Group III Asi...
18/05/2026

Pakistan prepares to serve history 🇵🇰🎾

For the first time ever, Pakistan will host the Billie Jean King Cup Group III Asian Qualifiers in October 2026, welcoming 10 women’s national teams from across Asia in a landmark moment for international tennis in the country.

A historic serve.
A new chapter for Pakistan tennis.

LXG Sports
Aisam ul Haq Qureshi
Billie Jean King Cup Billie Jean King

Pakistan Olympic Association
Tennis Pakistan

LXG Sports | Billie Jean King Cup | Pakistan Tennis | Women’s Tennis | International Tennis | Pakistan Sports | BJK Cup | Tennis Asia | Sports News

History rewritten on the squash court 🏆🇪🇬Amina Orfi delivered a stunning performance in a 106-minute five-game thriller ...
18/05/2026

History rewritten on the squash court 🏆🇪🇬

Amina Orfi delivered a stunning performance in a 106-minute five-game thriller to defeat Nour El Sherbini and claim her first-ever PSA World Championship title, becoming the youngest women’s world champion in squash history.

A victory built on resilience, composure, and relentless belief, marking a historic night for world squash.

The future arrived, and her name is Amina Orfi. 🔥

LXG Sports Amina Orfi - أمينة عرفي PSA Squash Tour Pakistan Squash Federation World Squash Federation

LXG Sports | Amina Orfi | PSA World Championships | Squash | World Champion | Historic Win | International Squash | Sports News | Athlete Achievement

Pakistan enters a new era of endurance sports 🇵🇰🏊‍♂️🚴‍♂️🏃‍♂️History was made at Gulberg Greens, Islamabad, as Pakistan h...
18/05/2026

Pakistan enters a new era of endurance sports 🇵🇰🏊‍♂️🚴‍♂️🏃‍♂️

History was made at Gulberg Greens, Islamabad, as Pakistan hosted its first-ever Open Water Olympic Triathlon - a defining moment for the country’s sporting landscape.

Athletes pushed beyond limits across swimming, cycling, and running, proving that Pakistan’s appetite for elite endurance sport continues to rise.

A milestone built on resilience, ambition, and the courage to break new ground.
The future of triathlon in Pakistan has officially begun.

LXG Sports Margalla Trail Runners ACTIVFIT Margalla Triathlon

LXG Sports | Open Water Olympic Triathlon | Pakistan Sports | Islamabad | Endurance Sports | Triathlon | Athletic Excellence | Sports News | Historic Milestone | Pakistan | Activit | Margalla Triathlon

Shahid Afridi’s legacy honoured 🇵🇰🏅Former Pakistan captain Shahid Afridi has been awarded the Hilal-e-Imtiaz by Presiden...
14/05/2026

Shahid Afridi’s legacy honoured 🇵🇰🏅

Former Pakistan captain Shahid Afridi has been awarded the Hilal-e-Imtiaz by President Asif Ali Zardari in recognition of his outstanding services to Pakistan cricket and his lasting impact on the game.

From iconic match-winning performances to inspiring generations of fans across the world, Afridi’s legacy remains deeply rooted in Pakistan’s cricketing history.

A career defined by passion, pride, and unforgettable moments.
Pakistan salutes one of its greatest cricket icons.

LXG Sports Shahid Afridi Pakistan Cricket Team Government of Pakistan Asif Ali Zardari

LXG Sports | Shahid Afridi | Hilal-e-Imtiaz | Pakistan Cricket | Cricket Legend | National Honour | Cricket Pakistan | Sports News | International Cricket | Athlete

Mohsin Nawaz makes Pakistan proud 🇵🇰🏅Pakistan’s premier F-Class long-range shooter Mohsin Nawaz has been awarded the Tam...
14/05/2026

Mohsin Nawaz makes Pakistan proud 🇵🇰🏅

Pakistan’s premier F-Class long-range shooter Mohsin Nawaz has been awarded the Tamgha-e-Imtiaz, becoming the first athlete from shooting sports in the country’s history to receive this prestigious national honour.

The award was conferred at the Presidential Awards ceremony in Islamabad by President Asif Ali Zardari, recognising his exceptional achievements in international long-range shooting and his contribution to elevating Pakistan’s presence in global precision sports.

A landmark moment for Pakistan’s shooting sports community and a proud achievement on the national stage.

LXG Sports Pakistan Olympic Association Government of Pakistan Asif Ali Zardari Mohsin Nawaz

LXG Sports | Mohsin Nawaz | Tamgha-e-Imtiaz | Pakistan Shooting | F-Class Shooting | National Honour | Islamabad | Sports News | Athlete | International Shooting | Pakistan Sports

Pakistan’s No.1 Junior Crowned 🇵🇰🎾From Jamaica to Islamabad, Mikaeel Ali Baig continues his dominant rise on the ITF Jun...
14/05/2026

Pakistan’s No.1 Junior Crowned 🇵🇰🎾

From Jamaica to Islamabad, Mikaeel Ali Baig continues his dominant rise on the ITF Junior circuit, securing back-to-back titles and strengthening his position as Pakistan’s top-ranked junior tennis player.

Delivering consistent performances against strong international opposition, Mikaeel’s recent run reflects his growing presence on the global stage, where he has showcased resilience, skill and championship mentality across multiple ITF events.

A rising force in Pakistan tennis.
A name building its own legacy on the international circuit.

LXG Sports

LXG Sports | Mikaeel Ali Baig | ITF Juniors | Pakistan Tennis | ITF Championships | International Tennis | Sports News | Athlete | Jamaica | Islamabad | Olympics

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