09/06/2026
𝐂𝐨𝐧𝐠𝐫𝐚𝐭𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬!✨🎓
𝐈𝐬𝐚𝐛𝐞𝐥𝐥𝐚 𝐂𝐚𝐬𝐬𝐚𝐧𝐝𝐫𝐚 𝐓. 𝐒𝐚𝐠𝐮𝐜𝐢𝐨 for receiving the 𝐁𝐞𝐬𝐭 𝐓𝐡𝐞𝐬𝐢𝐬 award for her outstanding work, "𝘛𝘩𝘦 𝘓𝘰𝘨𝘪𝘤 𝘰𝘧 𝘊𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘪𝘴𝘮: 𝘈 𝘍𝘳𝘰𝘮𝘮𝘪𝘢𝘯 𝘈𝘯𝘢𝘭𝘺𝘴𝘪𝘴."
Drawing on Erich Fromm's concept of social character, the thesis highlights how this market-driven lifestyle fosters emotional dependencies and reduces true human freedom from "the development of human potential" into mere consumer choices. Relying on consumption to define identity distorts the fabric of human existence, leading to profound disconnection, disengagement, alienation.
Keywords: Alienation, Capitalism, Consumerism, Social Character
This prestigious recognition is a testament to your intellectual rigor, academic excellence, and profound critical insight into the socio-psychological structures of modern society. Your work brilliantly elevates the discourse on human existence and capitalism, marking a significant contribution to the field. 🎉✨
Board by: Alexandra Phoebe Barasi
Caption by: Marga Dionisio