21/12/2023
ANNOUNCEMENT ON NEW NAMING RIGHT PARTNER FOR THE ROOKIE 7s
On behalf of Rookies Rugby, we are delighted to announce a
landmark partnership with XCMG (PNG) Engineering
Machinery Ltd as the exclusive naming right sponsor of the
Rookie 7s for the next three years (2024 to 2026). This
exciting collaboration is set to redefine the landscape of
rugby events in PNG, for the next three years.
The Rookies as it is affectionately termed, will now bear the
official title of XCMG Rookie 7s throughout the duration of
this partnership. This agreement reflects the shared
commitment of XCMG and the Rookie 7s to elevate the
tournament's profile, enhance fan experiences, and foster
the growth of rugby on a national scale.
Key Highlights of the Partnership:
Enhanced Tournament Experience:
Fans can look forward to an enhanced tournament
experience with exciting activations, innovative fan
engagement initiatives, and unique opportunities to connect
with their favorite teams and players.
National visibility:
The partnership will provide the Rookie 7s with unparalleled
visibility. This exposure includes prominent branding
throughout the tournament, on broadcast platforms, and
across various digital channels.
Community Development:
XCMG is committed to supporting grassroots rugby
development and community initiatives of the Rookie 7s.
Cybele Wari, Founder of the Rookie 7s, expressed
enthusiasm about this agreement. “This will be the first time,
since the tournament’s inception in 2006, that the Rookie 7s
will have a committed naming right partner for three years.
Securing partners has been challenging, despite the
tournament having a compelling case for success. Hence, we
are excited about this partnership, especially what it means
for the growth of the tournament, and being able to
continue to deliver a high value product for the code. This
partnership will be the game changer”.
Managing Director of XCMG, Mr Jimmy Lin said, “We are
proud to be the naming right sponsor of a Papua New
Guinean product that has consistently delivered for the
sport of rugby union and its communities”.
He said that XCMG was desirous of supporting grassroots
initiatives that played a direct role in the transformation,
elevation and prosperity of Papua New Guineans.
“The corporate social values of XCMG align with the
tournament values, so the decision to become the naming
right partner was an easy one” said Mr Lin.
“We will work closely with the Rookie 7s Committee, to
grow this platform and create initiatives that will have
meaningful impact in our communities”.
President for PNGRU, Paul Siwi, in response to the
partnership deal, said, “Long term partnerships are vital to
the advancement of rugby in PNG. They ensure that key programs continue to be staged over a fixed period of time and boost development on the ground. The benefits and impact of this partnership will also be felt at the national level. We congratulate the Rookie 7s Team, and XCMG on this historic partnership
and warmly welcome XCMG to the code of rugby union
and to our wider family of sponsors. This partnership is a
win for rugby and our communities.”
The XCMG Rookie 7s promises to be an unforgettable
experience, bringing together the best of rugby talent,
passionate fans, and the innovative spirit that defines both
the Rookie 7s and the sport of Rugby 7s.
[PRESS STATEMENT ENDS]
PNG's Big 7s