Cover Athletes

Cover Athletes We exist to revolutionise protective sports equipment so athletes have the freedom to play their game ๐Ÿ

12/06/2026

Back Yourself.

Every Ball. Every Day.

Play With Confidence.

Kane Williamson
www.coverathletes.com

12/06/2026

Big moments are earned long before you walk to the crease.

Confidence comes from preparation.
From knowing you've put in the work and you're ready when it matters.

That's why Cover exists.

To give players the confidence to perform in the moments that matter most ๐Ÿ

Kane Williamson

www.coverathletes.com

Designed and manufactured in Aotearoa ๐Ÿ‡ณ๐Ÿ‡ฟBefore a single product reached the market, there were dozens of prototypes, cou...
11/06/2026

Designed and manufactured in Aotearoa ๐Ÿ‡ณ๐Ÿ‡ฟ

Before a single product reached the market, there were dozens of prototypes, countless refinements and rounds of player feedback.

We set out to build something stronger, safer, and more comfortable.

Protection that moves with you, absorbs impact and gives players confidence at the crease.

From early concepts to the final product, every decision was tested with one question:

Would players actually want to wear it?

Now it's in the hands of players around the world and performing exactly as designed.

Made locally, trusted globally ๐ŸŒŽ

www.coverathletes.com

Cover was founded with a simple idea.Give players the confidence to perform.Co-founded by Kane Williamson, Cover was cre...
11/06/2026

Cover was founded with a simple idea.

Give players the confidence to perform.

Co-founded by Kane Williamson, Cover was created because we believed protection could be better.

As word spreads, more players are making the switch to Cover ๐Ÿ

Now trusted by some of the best players in the game ๐ŸŒ

www.coverathletes.com

Williamson

We've been blown away by is how many players are making the switch to the Cover Jockstrap.The feedback is consistent:โšกQu...
08/06/2026

We've been blown away by is how many players are making the switch to the Cover Jockstrap.

The feedback is consistent:

โšกQuick to fit | On in seconds and ready to go.

๐ŸŽฏ Adjustable straps | A personalised fit that can be easily dialled in for comfort and security.

๐Ÿ”’ Stays where it should | Secure protection that moves with you, not against you.

โœจ Premium materials | Built from high-quality materials that feel better, perform better and last longer.

Thanks to everyone who's made the switch and shared their feedback with us.

We didn't set out to make another guard.We set out to build a solution that could withstand the speed, power and demands...
05/06/2026

We didn't set out to make another guard.

We set out to build a solution that could withstand the speed, power and demands of the modern game.

That meant putting our products through relentless impact testing and everything else currently out there.

Pushing beyond existing standards to understand exactly where protection fails and how it could be improved.

Every design decision was tested, refined and tested again, until we arrived at something athletes can trust when it matters most.

www.coverathletes.com

The Home of Cricket ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ ๐Ÿ‡ณ๐Ÿ‡ฟAs the Blackcaps take on England at Lord's, we're incredibly proud to see Cover being worn...
03/06/2026

The Home of Cricket ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ ๐Ÿ‡ณ๐Ÿ‡ฟ

As the Blackcaps take on England at Lord's, we're incredibly proud to see Cover being worn by players at the most iconic venue in the game.

From club grounds to international arenas, our mission has always been simple: help players feel more confident when they take to the crease.

Good luck to both teams and here's to a great series ๐Ÿ๐Ÿ†



02/06/2026

Backed by the best ๐Ÿ

Our Co-founder Kane Williamson recently caught up with Aussie great Mitch Marsh for a chat about some nasty knocks, bouncing back from injury and the confidence that comes from feeling properly protected ๐Ÿ

They talk through the groin injury that ruled Mitch out of the opening of this yearโ€™s T20 World Cup, the recent hit from Josh Hazlewood and his experience switching to Cover.

Whether you're playing at the top level or turning out for your local club: when you feel protected, you play with more confidence.

A big thank you to Mitch for sharing his story and for backing Cover early on ๐Ÿ‘Š ๐Ÿ

https://coverathletes.com/products/core-cover-jockstrap

We designed our products with protection as the priority but it only works if athletes actually want to wear it ๐ŸOur mat...
18/05/2026

We designed our products with protection as the priority but it only works if athletes actually want to wear it ๐Ÿ

Our materials are engineered for durability, comfort and resistance ๐Ÿ›ก๏ธ

The shape is low-profile and follows the body so it sits naturally, staying stable through movement without bulk.

Designed to perform in the moments that matter.

Trusted and worn by players at every level ๐ŸŒ

https://coverathletes.com/pages/research-development

Built to perform together ๐ŸคThe Cover Core Cover + Jockstrap were engineered as one complete protective system. Designed ...
12/05/2026

Built to perform together ๐Ÿค

The Cover Core Cover + Jockstrap were engineered as one complete protective system.

Designed for fast, easy setup, you can get protected in seconds and stay focused on the game ahead.

Delivering a locked-in fit, lightweight comfort, and elite-level protection without the bulk.

Trusted by athletes who expect more from their gear, the Cover system is redefining what modern protection should feel like.

๐Ÿ Premium comfort
โšก Performance-first design
๐Ÿ›ก๏ธ Protection that moves with you

www.coverathletes.com/products/core-cover-jockstrap

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