Cover Athletes

26/08/2026

We're excited to welcome Rachin Ravindra and Ryan Fox to the Cover family 🇳🇿

Two exceptional Kiwi athletes doing us proud on the world stage and who share our belief that sports protection can be better.

It’s great to have them both getting behind Cover as we take the next step in building a world-class sports protection brand from New Zealand, for athletes everywhere.

We’ve got big plans ahead, and having Rachin and Ryan along for the journey is a special milestone 🏏⛳

A pair of New Zealand’s finest sportsmen are teaming up in business.

13/08/2026

We’re excited to have been selected as a finalist in the Best Design Awards!

After six years of R&D, testing and refinement to get our first products ready for market, it’s rewarding to be recognised for the design and engineering that went into it behind the scenes.

Congratulations to all the finalists, and a big thank you to the Designers Institute of New Zealand and the judging panel for all of your work.

https://bestawards.co.nz/industrial-design/consumer/cover/cover-engineering-a-new-standard-of-sports/

02/08/2026

A big thank you to Cricket Wellington for getting behind Cover with one of our first team orders as we head into the local season 🏏

Sports organisations invest heavily in their players through coaching, high-performance programmes, facilities and custom team gear to help them succeed. It's great to see player welfare and injury prevention becoming an important part of that investment too.

By investing in better protection, clubs, schools and associations can help reduce the risk of serious injury, keep more players on the field, and give them the confidence to play without hesitation.

We're grateful for Cricket Wellington Inc's support and proud to be partnering with organisations that are putting player welfare first.

If your club, school or association is interested in a team order or custom-branded gear, get in touch with Grant Elliott at [email protected] to learn more.

29/07/2026

Be ready for your next innings. 🏏

From local club grounds to Lords. Cover is trusted by cricketers who refuse to compromise on protection.

Co-founded by Kane Williamson and worn by the best in the game, our gear is engineered to give you the confidence to focus on what matters most.

Whether you're opening the batting on Saturday or stepping out on cricket's biggest stages, we've got you covered.

www.coveratheltes.com

19/07/2026

Most players don't bounce straight back up after taking one there. 👀

That's exactly why we built Cover.

Protection that lets you focus on the next ball, not the last one.

www.coverathletes.com

22/06/2026

"My experience with getting hit has resulted in a fair bit of pain over the years, and like most players, I've become pretty fed up with training sessions being cut short, injuries, or having your performance compromised.

That's really what led us to start Cover.

We wanted to build something that gave players greater confidence and remove one of the distractions that can affect how you play. The modern game asks more of players than ever before, and we believed their protection should be up to the task."

Kane Williamson | Cover Co-Founder

12/06/2026

Back Yourself.

Every Ball. Every Day.

Play With Confidence.

Kane Williamson
www.coverathletes.com

12/06/2026

Big moments are earned long before you walk to the crease.

Confidence comes from preparation.
From knowing you've put in the work and you're ready when it matters.

That's why Cover exists.

To give players the confidence to perform in the moments that matter most 🏏

Kane Williamson

www.coverathletes.com

11/06/2026

Designed and manufactured in Aotearoa 🇳🇿

Before a single product reached the market, there were dozens of prototypes, countless refinements and rounds of player feedback.

We set out to build something stronger, safer, and more comfortable.

Protection that moves with you, absorbs impact and gives players confidence at the crease.

From early concepts to the final product, every decision was tested with one question:

Would players actually want to wear it?

Now it's in the hands of players around the world and performing exactly as designed.

Made locally, trusted globally 🌎

www.coverathletes.com

11/06/2026

Cover was founded with a simple idea.

Give players the confidence to perform.

Co-founded by Kane Williamson, Cover was created because we believed protection could be better.

As word spreads, more players are making the switch to Cover 🏏

Now trusted by some of the best players in the game 🌏

www.coverathletes.com

Williamson