27/09/2026
My YouTube channel has certainly evolved since I started it. I felt like I needed a new direction and project and this is how it’s evolved. As always totally intuitive.
Here’s what I’ve learned so far.
Short classes are way more popular than longer ones. When people are at home they have less time and are more likely to be interrupted, so shorter practices suit. Longer practices still have their place but I guess not as convenient.
Thumbnails need to represent the class but not intimidate people, so if the peak pose is a deep backbend or challenging arm balance maybe don’t use it as the thumbnail.
Don’t expect instant success, or even any success. There are not many Yoga Teachers that can make a living from YouTube. If I ever manage to I’ll definitely share how I did it. It’s definitely a labour of love and is more likely to cost you money rather than make it.
It doesn’t have to be perfect. In person classes aren’t perfect so you can still be human on YouTube. There will always be an airplane or a dog barking. Perhaps a noisy motorcycle. It’s just the way it is.
Although my in person Yoga Nidras are popular, it seems that online people prefer the Asana classes. I’m not going to stop making them though.
Mean or sexually explicit comments are unfortunately a part of being visible online. My advice is just block them. No conversation, just block and move on.
You don’t have to invent something different for every video. Like regular studio classes, they are obviously different and you don’t want to be banging out exactly the same content time after time, but there can be similarities as we all have our own unique style of sharing the practice. Be yourself but don’t put too much pressure on yourself.
Editing and watching ourselves can lead to unnecessary picking yourself apart, your form and technique, the sound of your voice, your physical shape and body. I nearly didn’t upload a video because I thought I looked fat in it. I know I’m not overweight and my hypermobile skin can stretch more than others so it does make the odd roll from time to time. It’s just part of being me and we have to embrace these things.
Hope this was insightful. More to come soon.🙏