Brian Stokes Coaching

Brian Stokes Coaching Royal Marine turned HYROX & Endurance Coach
Helping driven athletes train with purpose + dominate race day
No fluff.

17/09/2026

You don’t rise to the occasion. You fall to the level of your preparation.

Heard that on the podcast this week, and it took me straight back to the moment you entered a fire in my tone in the fire service.

Nobody performs under pressure by accident. You perform exactly as well as you trained, nothing more, nothing less.

Same lesson whether it’s a fire, a race, or a client session. Train properly, and pressure doesn’t create panic. It just reveals what’s already there.

16/09/2026

Pressure doesn’t make you better. It reveals how well you trained for it.

That hit hard in this conversation with Jaime Elizondo.

You do not rise to the occasion,
you fall to the level of your preparation.

Confidence is not hype; it’s evidence. When the moment gets loud, the best performers get simpler, not busier.

That’s why the strongest athletes, coaches, and leaders train the same thing over and over until it holds up when they’re tired, distracted, and under pressure.

If you’re facing something important soon, save this and start training for the moment now.

Full conversation on podcast - link in bio

14/09/2026

Running is still my thinking time.

Today’s thoughts: second week into the new job, still building NO BS alongside it, and now rebuilding the website on top of that.

It’s not smoother yet. Some days feel like progress, some days feel like just keeping up.

But the Kids Crew & PT community keeps reminding me why this all matters.

Still figuring it out. Still showing up anyway.

11/09/2026

Real effort, no shortcuts.

This is what strength training looks like when it’s built properly from a young age, not about how much weight, but about learning to push through the hard bit. And most of all having fun.

Saturday session tomorrow. Parents,
DM me KIDS to get your child booked in.

ones:

10/09/2026

Still finding my feet since leaving the public sector. New rhythm, new routine, still settling in.

But one thing’s kept me grounded through it, the NO BS Kids Crew community.

Watching those kids show up, support each other, push each other, it inspires me more than they probably realise.

Community carries you through transitions. This one’s carrying me through mine.

09/09/2026

What actually moves the needle: In this episode and I discuss:

Discipline, moves you when you don’t feel like it.

Identity, who you’re becoming, not how you feel today.

Environment, systems that make consistency the easy option.

Motivation, nice to have, can’t be trusted.

Stop asking “how do I feel today.” Start asking “what am I building.”

That’s the shift. Success stops being random and starts being earned.

Drop it below, discipline, identity, or environment. What’s carrying you right now?

07/09/2026

Treadmill work into the finisher and this is exactly where it ends up.

Flat on the floor, weights scattered around, nothing left to give. That’s not a bad thing.

That’s what a session that actually works looks like. Results don’t come from comfortable sessions.

Want training that gets you here? DM me START.

06/09/2026

Running is my thinking time. That’s where most of these posts come from.

This week’s thinking: end of week one in the new job. New job needs full attention. Business still needs building.

Training still needs doing.

But NO BS Kids Crew isn’t just a side project, I want it to genuinely succeed. That’s the passion behind all of this, and exactly why balancing it right now is so hard.

I don’t have it figured out yet. Just showing up for all of it.

Address

Woking
GU227EU

Website

Alerts

Be the first to know and let us send you an email when Brian Stokes Coaching posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category