05/06/2026
Two conversations yesterday really got me thinking.
One golf club manager said: "We're far too busy to discuss Club Clean Pro providing a demo day at our club."
The other, from the Sovereign Plus Golf Day we supported at Goodwood, said: "It's incredible how good clubs look after you've cleaned them. They're cleaner than the day I bought them!"
Here's what struck me. We arrived at Goodwood with our own water, our battery-powered ultrasonic machine, and our team. We asked for nothing from the club. Yet they welcomed us warmly, looked after us with bacon rolls and coffee, and their players absolutely loved the service. The round was mainly dry, a bit windy, and the feedback was genuinely complimentary.
So when did golf management get so busy that they dismiss a service their members and guests would genuinely appreciate—one they can literally provide at zero cost?
I'm genuinely curious. If you're a club manager or member, what's the barrier? Is it time? Perception? Or something else entirely?
The contrast between "too busy" and "this is incredible" tells me something important about how we communicate value.