02/08/2026
💙 SAVE LIVES FOR SAM — WATER SAFETY CAN SAVE LIVES 💙
This article from the Daily Mirror makes for incredibly difficult reading, but it is a conversation we cannot afford to shy away from.
The Save Lives for Sam campaign is calling for greater action to prevent children drowning, including stronger water safety education and ensuring children are taught the skills they need to survive if they find themselves in difficulty in the water. Tragically, 33 children drown in England every year.
As a swim school, we see first-hand that swimming lessons are about so much more than learning different strokes or swimming a certain distance.
They are about confidence. Independence. Awareness. And, ultimately, safety.
Every child should have the opportunity to learn how to swim and, just as importantly, understand what to do if something goes wrong.
We believe water safety education should start early and continue throughout childhood. Children need to understand that swimming in a pool with a teacher is very different from being near a river, lake, canal or the sea. They need to know about cold water shock, currents, safe places to swim, the Water Safety Code, and what to do if they or someone else gets into trouble.
And we wholeheartedly support the call for children to receive this vital education before the summer holidays, when so many families head to the water.
As teachers, parents and members of our communities, we all have a part to play.
💙 Teach them to swim.
💙 Teach them to respect the water.
💙 Teach them what to do in an emergency.
💙 Have the conversation.
Because every child deserves the chance to enjoy the water safely — and every parent deserves to know their child has the skills and knowledge that could one day save their life.
Please take a few minutes to read the article and share it. The more people who understand the importance of water safety, the more lives we have the potential to save.
Save Lives for Sam. 💙
The last heatwave saw a terrifying 19 deaths in just one week as children died in water-related tragedies. Now we are calling for action along with leading UK charities, bereaved parents and Olympic champions