Stephanie Thomas

Stephanie Thomas I help established accommodation business owners build more profitable, easier-to-run businesses - without relying on OTAs or chasing constant bookings.

Helping you become profitably booked, not fully booked.

02/04/2026

A gentle check-in:

Where does it feel like your business is moving… but not really moving forward?

One thing I’ve seen consistently over the years is this:There are moments in the year where things don’t feel as clear a...
01/04/2026

One thing I’ve seen consistently over the years is this:

There are moments in the year where things don’t feel as clear as you’d like.

Bookings may not have fully picked up yet.
Or they’re coming in… but not quite in the way you expected.

And it’s very easy, in those moments, to start questioning everything.

To tweak things.
To second-guess decisions.
To wonder if you’ve missed something.

But often, nothing has gone wrong.

You’re simply in a part of the season where things are still unfolding.

And how you respond here matters.

Because reacting too quickly can undo decisions that just needed a little more time to work.

What I see, time and time again, is this:Progress in an accommodation business is rarely obvious while it’s happening.It...
31/03/2026

What I see, time and time again, is this:

Progress in an accommodation business is rarely obvious while it’s happening.

It doesn’t usually feel like a straight line.
It doesn’t always feel like momentum.

It can feel like:

Quiet periods
Uneven enquiries
Moments where you’re not quite sure if things are working

And then… something shifts.

But the shift doesn’t come from doing more in the moment.

It comes from what was already put in place before it.

The businesses that move forward most steadily aren’t constantly adjusting.

They’re building something underneath that allows things to work over time.

When the business is moving, it’s easy to assume progress is happening.Things are being done.You’re showing up.You’re ma...
30/03/2026

When the business is moving, it’s easy to assume progress is happening.

Things are being done.
You’re showing up.
You’re making decisions.

From the outside, it can look like everything is working.

But movement and progress aren’t always the same thing.

Because a business can be active…
without actually becoming stronger.

It can be moving…
without really moving forward.

And this is often where things start to feel heavier than expected.

Not because you’re doing anything wrong - but because the business hasn’t been fully designed to support where you’re trying to take it.

As the season ahead starts to come into view, it’s easy to think preparation means being ready to host.Rooms prepared.Sy...
02/03/2026

As the season ahead starts to come into view, it’s easy to think preparation means being ready to host.

Rooms prepared.
Systems ticking over.
Everything operational.

But the businesses that come through the season feeling steadier usually prepare something else first.

They prepare the business.

They get clear on:

- what kind of bookings they actually want more of
- where profit really comes from
- what they need to protect as things get busier

Because busy season doesn’t create success.
It reveals whether the business has been designed to support it.

This stage of the year is uncomfortable - but it’s also temporary.As people start thinking about breaks, weekends away a...
27/02/2026

This stage of the year is uncomfortable - but it’s also temporary.

As people start thinking about breaks, weekends away and getting out of routine, bookings do begin to move.

The owners who benefit most are the ones who:

- don’t panic-adjust everything
- don’t talk themselves into failure
- and don’t abandon the foundations they’ve already built

Inside Thrive, we talk a lot about staying steady in moments like this - because confidence now protects results later.

This isn’t the moment to sink.
It’s the moment to stay grounded and let what you’ve built do its work.

26/02/2026

If bookings haven’t started coming in yet, try this gentle check-in:

What are you telling yourself about what this means?

Is it fact —
or is it fear filling in the gaps?

(No fixing. Just noticing.)

One thing I’ve seen consistently over the years is this:Bookings don’t usually arrive in a neat, predictable line. They ...
25/02/2026

One thing I’ve seen consistently over the years is this:

Bookings don’t usually arrive in a neat, predictable line.
They arrive in waves.

There’s often a lull.
Then a shift.
Then momentum builds.

Quiet at the end of February doesn’t mean quiet for the season.

But panic at the end of February can undo good positioning, good pricing and good decisions.

The owners who come through this period best aren’t doing more.

They’re holding their nerve and staying aligned with what they’ve already put in place.

This time of year is often when the inner dialogue gets loud.“Everyone else is getting bookings.”“Did I miss something?”...
24/02/2026

This time of year is often when the inner dialogue gets loud.

“Everyone else is getting bookings.”
“Did I miss something?”
“Have I left it too late?”
“What if it doesn’t pick up?”

None of those thoughts mean they’re true.

They usually mean you’re tired - and that you’ve been carrying financial pressure for months.

Low energy combined with uncertainty isn't a reliable decision-making state.

So be gentle with the stories you let take hold right now.

This season ahead hasn’t revealed itself yet.

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Taunton

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