"Taking the creative power from the few, back into the hands of the music makers, the devoted disciples and the passionate provocateurs"
FREEDOM OF EXPRESSION FOR ALL! Every revolution starts with a spark - We have followed this journey through dank garages, to sweaty practice rooms, into rusty tour vans and shining stages and we continue it today through an unshakeable passion, a love for contem
porary art and our undeniable affirmation in the denouncement of convention. Born of musicians, designers and marketers, archetype have set about to redesign the face of the music industry - FOREVER! From bands to independent record labels and promotors across the global, we want to smash censorship with a baseball bat. Our goal is to give equal voice and opportunities to independent artists and labels who have been in the shadow of the industry dinosaurs for too long. Whether it’s new EP artwork, tour posters, merch lines or a complete refresh of your media kit and social profiles, we can help. If you are an independent musician or band, record label, manager or promoter, come in and join the party…
Let the dinosaurs die and VIVA LA REVOLUTION!
