The SUP Company

The SUP Company The UK’s two largest shops & test centres for all things SUP, Foil & Wingsurf- www.thesupco.com

The SUP Company are the online Shop and Store that specialises in inflatable paddle boards and hard shell Stand Up Paddleboards. We stock a wide range of Inflatable SUP and hard shell paddleboards for next day delivery from the best brands in the world, including Red Paddle Co, Starboard SUP, JP Australia, Jobe SUP and Fanatic to name a few. With a large variety of SUP Wear, SUP Paddles, SUP bags

and accessories we really have got it all covered. After all that if you still need expert advice then please contact us any time.

30/05/2026

Crazy busy day of demos already underway at The SUP Co x Woodmill ☀️

Glorious sunshine, boards on the water, and plenty of people trying before they buy.

If you’re thinking about a new paddleboard, wing, foil or eFoil setup, there’s no better way to choose than getting on the water and feeling the difference for yourself.

Come and see us at Woodmill — expert advice, real demos, and kit you can actually try.

SUPLife TryBeforeYouBuy SouthamptonSUP PaddleboardDemo WatersportsUK

Summer nights 🌅
27/05/2026

Summer nights 🌅

Beautiful hot evenings like this are made for getting on the water.A calm evening paddle, the sun dropping behind the ma...
27/05/2026

Beautiful hot evenings like this are made for getting on the water.

A calm evening paddle, the sun dropping behind the marina, and good people in Southampton SUP Club.

Who’s getting out for a sunset paddle this week?

SunsetSUP SUPLife Paddleboarding Southampton GetOnTheWater

The SUP Co Dragon Drifters only went and won the Dragon Class at the Head of the Dart today.Huge congratulations to the ...
12/04/2026

The SUP Co Dragon Drifters only went and won the Dragon Class at the Head of the Dart today.

Huge congratulations to the whole team — a brilliant result and a fantastic effort from everyone involved.

And well done as well to everyone who took part in the Head of the Dart. It is always such a great event, with an amazing atmosphere and a brilliant showing from the paddling community.

A special nod to everyone from Southampton SUP Club too. We hope you all had a cracking day on the water.

PaddleCommunity StandUpPaddleboarding

Best of luck to everyone taking on the Head of the Dart SUP Challenge today.What a brilliant event to be part of — a 14k...
12/04/2026

Best of luck to everyone taking on the Head of the Dart SUP Challenge today.

What a brilliant event to be part of — a 14km paddle on the River Dart, one of the UK’s longest-running and best-supported SUP events, and this year shaping up to be the biggest yet.

A special shoutout to everyone from Southampton SUP Club and of course the team on the SUPco Dragon Drifters. With so many paddlers on the water and a strong Dragon fleet out today, it should be a fantastic atmosphere from start to finish.

Paddle well, look after each other, enjoy the day, and do yourselves proud.

PaddleRace StandUpPaddleboarding

03/04/2026

Good Friday done right 🙌

The Starboard All Star Airline is out on the water at The SUP Co Woodmill and it’s looking seriously quick.

We’ve got a full day of demos ahead, so if you’re thinking about your next board and want to feel the difference for yourself, this is exactly what demo days are all about. Fast, efficient, and seriously impressive on the water.

Nothing beats trying the kit properly before you buy.

SUPLife SUPUK Starboard Woodmill Southampton RaceSUP TouringSUP

21/03/2026

Demo day underway at The SUP Co x Woodmill… come and paddle the best. On till 4 today 💪

Blue skies, calm water, and demo day vibes at SUP Co x Woodmill 🙌We’re down here today from 10:30 for our Paddleboard De...
21/03/2026

Blue skies, calm water, and demo day vibes at SUP Co x Woodmill 🙌

We’re down here today from 10:30 for our Paddleboard Demo Day, giving you the chance to get on the water, try some great boards, and chat through the best options for you with the team.

There’s nothing quite like trying a board properly before you buy, and Woodmill is the perfect spot to do exactly that.

Pop down, say hello, and make the most of a cracking day on the water.

SUP Co x Woodmill
Demo Day starts at 10:30 today

SUPLife Southampton DemoDay StandUpPaddleboarding TryBeforeYouBuy

27/01/2026

All that rain might not be ideal for paddleboarding… but it doesn’t mean the river isn’t firing 👀🌊

Right outside our shop at The SUP Co x Woodmill, the sluice chute is alive, and this paddler is making the absolute most of it — playing in the white water, linking moves and having a blast.

One of the best things about Woodmill is how the conditions change with the river. Flat water, flow, features to play on — there’s always something going on if you know where to look.

Proof that a bit of rain doesn’t stop the fun… sometimes it makes it even better. 💦🔥

Looking for top-tier kit without the full-price tag? 👀Our Pre-Loved collection is packed with ex-demo and ex-display pad...
20/01/2026

Looking for top-tier kit without the full-price tag? 👀

Our Pre-Loved collection is packed with ex-demo and ex-display paddleboards, foils, wings and accessories — all checked, approved and ready for more adventures. Same performance, serious savings.

Perfect if you’re upgrading, trying something new, or just want incredible value on premium watersports gear. And as always, plenty of it has been used right here at our test centres, so you know exactly what you’re getting.

👉 Browse the full Pre-Loved range now:
thesupco.com/collections/preloved

Once they’re gone… they’re gone. 🌊

Address

Pentewan

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5am
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 10am - 5pm

Telephone

442380172189

Website

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