Mark Firth

Mark Firth Your experience is your greatest asset and defense to grow your business

08/08/2022

๐˜ผ๐™Ž๐™†๐™„๐™‰๐™‚ ๐™Œ๐™๐™€๐™Ž๐™๐™„๐™Š๐™‰๐™Ž ๐™ž๐™จ ๐™ฉ๐™๐™š ๐™’๐™Š๐™๐™Ž๐™ ๐™’๐˜ผ๐™” ๐™๐™Š ๐™‚๐™€๐™ ๐™†๐™€๐™” ๐™„๐™‰๐™๐™Š๐™๐™ˆ๐˜ผ๐™๐™„๐™Š๐™‰ ๐™ค๐™ช๐™ฉ ๐™ค๐™› ๐™”๐™Š๐™๐™ ๐™‹๐™๐™Š๐™Ž๐™‹๐™€๐˜พ๐™๐™Žโฃ

Or start conversations in LinkedIn Messenger

Hereโ€™s whyโ€ฆ

How many questions like this do you get in your inbox every single dayโ€ฆ

โ€˜Whats your number 1 priority in your business right now?

Or

โ€˜I help x with x, would this be of interest?โ€™

And so on and so on

And how many do you actually respond to?

Exactly

Its the same on sales calls - everyone with the same script

Question based selling is still taught in every single sales training book - spin, value based selling and all the rest

An everyone knows it

And sees it coming and the guard goes up

And any successful salesperson knows that selling is most effective when people donโ€™t feel like they are being sold to.

So, for a long time now we have been using an alternative to question based selling

We call it โ€˜Experts Take A Stanceโ€™

Itโ€™s a series of 3 statements on an important industry topic that lower resistance and stops people shutting down

๐—ง๐—ต๐—ฒ ๐˜๐—ผ๐—ฝ ๐Ÿฑ ๐˜„๐—ฎ๐˜†๐˜€ to do this ๐˜„๐—ถ๐—น๐—น ๐—ฏ๐—ฒ ๐—ฑ๐—ถ๐˜€๐—ฐ๐˜‚๐˜€๐˜€๐—ฒ๐—ฑ ๐—ฑ๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐Ÿฑ ๐—ฑ๐—ฎ๐˜† ๐—ฐ๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ ๐˜„๐—ต๐—ถ๐—ฐ๐—ต ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜€ Monday

๐™”๐™ค๐™ช ๐™ฌ๐™ž๐™ก๐™ก ๐™ข๐™–๐™ ๐™š ๐™ข๐™ค๐™ง๐™š ๐™จ๐™–๐™ก๐™š๐™จ. โฃ
๐˜พ๐™ง๐™š๐™–๐™ฉ๐™š ๐™– ๐™จ๐™ฉ๐™ง๐™ค๐™ฃ๐™œ๐™š๐™ง ๐™›๐™ง๐™–๐™ข๐™š. โฃ
๐˜ผ๐™ฃ๐™™ ๐™จ๐™–๐™ซ๐™š ๐™– ๐™๐™š๐™ก๐™ก ๐™ค๐™› ๐™– ๐™ก๐™ค๐™ฉ ๐™ค๐™› ๐™ฉ๐™ž๐™ข๐™š by avoiding time wasters. โฃ

Lemme know if you want details

02/08/2022

If you think investing in coaching is expensive, wait a few years until you get the bill for NOT investing...

29/07/2022

elling is not convincing. Convincing is what you do when you fail to sell.

Why? If people already want what you are selling then you don't need to convince

Concentrate on what happens before the sales interaction and not the sales interaction in itself

28/07/2022

Are you building a following of people that will never buy from you?

My business suffered when I went super broad with 'engagement bait' content. So be careful if your offer solves a very specific problem for a very small group of people.

On You t ube I just explained why I stopped positioning around the tactic of lead generationAnd why tactical positioning...
28/07/2022

On You t ube I just explained why I stopped positioning around the tactic of lead generation

And why tactical positioning is impossible to protect as anyone can say they do the same thing

In other words, there is zero protection from new entrants and its a race to the bottom

The tactically positioned business usually has no assets that protect it and help it stand out

I will do a series of videos on this, but here is a quick step for
those that want some kind of differentiation

While at the same time helping clients get results

We licensed the ability to sell a well known software and used developers to build it out so it is perfect for the program method

This means we can have our clients up and running building their list and moving clients away from linkedin

so that it's easier to get their time, focus & energy

within 10 days guaranteed - and they don't need to lift a finger

We even build out the software for them on persoanalized on-boarding calls

So in 10 days they have an approach to land clients that is different than trying to book sales calls on linkedin

It also wipes about 300 usd of the software bill of most clients that come in the program

That's nearly 4k they save

I wiped 800 usd a month of my monthly software bill

And I have the ability to support clients and not be reliant of the awful support from a lot of the well known software companies

Anybody else using a version of go high level? that's what we built it on...

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26/04/2022

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My business and life would be nowhere without my family. They are the reason I do what I do. Why do you do what you do ....
16/11/2021

My business and life would be nowhere without my family. They are the reason I do what I do.

Why do you do what you do .?

13/10/2021

What does your market self identify as? This one change can alter everyhing..

Address

Nottingham

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