Eat My Dust

19/08/2026

In September 2026 we are re-launching the Eat My Dust Stealth Winter Training 12-week course to Northamptonshire's amateur cyclists of any level. Road, gravel, MTB or a mix of each... we can help you to improve.

The course is a mix of personal coaching, cycling specific strength and conditioning and if required, weight loss coaching to get to your ideal weight on and off the bike.

The strength and conditioning is done from our fitness studio in Brixworth (I hour per week) and the coaching all on Zoom at a convenient time to you (30 mins per week) plus you get a bespoke plan so you know exactly what to do each week and why you are doing it.

The ultimate outcome: You become lighter, stronger and can ride for longer.

Why Stealth Winter Training? Well, its just a bit of fun really but why not spend 12-weeks quietly being coached to greatness and come out one day to meet your cycling buddies who won't know what's hit them and they'll literally be Eating Your Dust!!

12-WEEK’S OF COMMITTED CYCLING SPECIFIC COACHINGWORK WITH YOUR COA...

15/08/2026

Stealth training anyone?

Shhh... keep it between us.

While you’re riding mates are doing what they've always done, you'll be quietly building strength, increasing your FTP and getting lighter week by week.

No fuss. No shouting about it on social media. Just 12 weeks of smart coaching designed to make you a better cyclist.

Then one Sunday morning, you'll roll up to the usual meeting point and head right up until that hill. Suddenly you're the one setting the pace, waiting at the top and hearing those magic words...

"Hang on... what have you been doing?"

Just smile... it’s our little secret.

12/08/2026

Who has all 3?

Road -> Gravel -> MTB

I do.. I love riding all of them.

Do you have a preference?

08/08/2026

Cycle in Northamptonshire?

The next cycling season doesn't start next spring...
It starts the day you decide to do something different.

If you're an amateur cyclist in Northamptonshire and you'd like to get stronger, increase your FTP and finally reach your ideal riding weight, I'd love to help.

Drop me a message and let's chat about where you are now, where you'd like to be, and how we can get you there.

05/08/2026

Let's talk strength work.

No it is not complicated. DO STRENGTH WORK - > GET STRONGER!

The hard bit is knowing what to do to make a difference to your strengths and weaknesses on the bike.

My advice, don't follow generic online plans or AI coaches.

Get assessed by an actual real life coach, learn how to train effectively and don't wonder if you are doing it right.

05/08/2026

Oh... there is a lot of science behind what works best but generic plans just give you someone else's best plan.

Working 1:1 with a coach you are assessed, discussions are had on what you want to improve and why... then you are given a plan to follow.

No thinking, just a plan that you understand and simply DO!

That's the difference between Coach Iain or Coach AI.

05/08/2026

There is a sweet spot when your regular bike rides plus your training to get better meet with the right food intake for weight loss and the magic happens.

You get lean, your power numbers increase and your performance output rockets.

Exciting right?

01/08/2026

Eat My Dust is back!

If you're an amateur cyclist in Northamptonshire who dreams of climbing stronger, riding faster and quietly surprising your mates on the Sunday club run... you're in the right place.

Over the coming weeks I'll be sharing cycling tips, strength training ideas, nutrition advice and a behind-the-scenes look at what Stealth Training is all about.

No gimmicks. No shouting. Just smart coaching to help you become the cyclist you've always wanted to be.
Shhh... let's keep it our little secret.