10/09/2026
“I’m just not consistent.”
I hear it on nearly every call. Said like it’s a fact about who they are rather than a fact about what they were trying to stick to.
I usually ask what the plan was.
They’ll tell me they turn up, do some stuff, maybe run at the weekend, eat sensibly-ish.
That’s not a plan. That’s a random approach and going off how you feel on the day.
The clients of mine who look disciplined from the outside aren’t unusually disciplined. They’ve just stopped deciding. Tuesday tells them what to do, so they do it.
If you’ve fallen off five or six times, that’s five or six plans that couldn’t survive a busy week. Worth considering it was never you.
DM me START and I’ll build you something that holds.
Andy 👊🏻