Silverbrook Hypnotherapy

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Annette Williams | The Confidence Hypnotherapist
BBC TV Executive Producer turned Hypnotherapist, Author and Speaker
✨ Helping capable professionals trust themselves and step into new opportunities with confidence
✨ Perform at your best when it matters

09/09/2026

What at great day at Social Media School👍🏻📚🎓

08/09/2026

When your child leaves for university, it’s a big change for parents too.

I was back on Cheshire's Mix 56 this morning talking about “empty nest syndrome” - that strange mixture of pride, excitement, sadness and suddenly having to adjust to a very different home.

Here’s one of the tips I shared with Phil on the Morning Show.

And if you’re waving someone off to university over the next few weeks, be kind to yourself too. It’s a new chapter for both of you. ❤️

03/09/2026

September often seems to be the point when things start moving again.

The holidays finish. People return to work. Conversations restart. New opportunities appear.

And sometimes that's exciting.

Sometimes it's also the moment the self-doubt pipes up.
“Am I ready for this?”
“Can I actually do it?”
“What if they realise I'm not as confident as they think I am?”

One of the things I've learnt, both from 38 years at the BBC and from the work I do now, is that you don't have to wait until you feel completely confident before you take the opportunity.

Very often, confidence catches up with you afterwards.
You prepare.

You take the step.

You discover you can handle it.

And that's another little piece of evidence to add to the pile.

So if September brings something new your way, perhaps the question isn't:
“Do I feel confident enough?”

Perhaps it's:
“What would I do if I trusted myself?”

31/08/2026

I'd like to share a lovely message I've just received...

It's from a client I've been working with on their fear of flying.

They'd just come back from holiday and wanted to tell me that the flights had been absolutely fine - even though there had been delays and some unexpected changes along the way.

And actually, that last bit made me particularly happy.

Because it's one thing to feel OK when everything goes exactly to plan.

It's another to discover that you can cope when it doesn't.

For me, that's what this work is really about.

Not making sure nothing uncomfortable or unexpected ever happens...but helping you feel much more confident in your ability to handle it when it does.

And when you're going on holiday, that's exactly what you want.

The journey gets you there, but the holiday is the bit you want to remember. ✈️☀️

29/08/2026

Technically, Muffin shouldn’t really be our dog. 🐾

I’ve been allergic to animals since I was about eight or nine. Dogs in particular would trigger my asthma, so for more than 40 years I simply avoided them.

Then my neighbour got Lola, a Cavapoo.

And gradually I realised something rather strange... I could be around Lola without getting wheezy.

My dog-loving daughter was delighted!

So, after approximately a year of using somebody else’s dog as an unofficial allergy test 😂, we took a calculated risk.

And Muffin arrived.

She’s a Cavapoochon and, thankfully, it turns out I’m not allergic to her.

She is now very firmly the third and equal member of our family.

She’s affectionate, funny, cheeky and extremely opinionated. She prefers humans to other dogs, gets through life largely on her looks and absolutely knows it.

Her favourite place is my lap. If that’s unavailable, frankly, anybody else’s lap will do.

We’d never had a dog before, so I’m quite prepared to admit we made a few mistakes with the training. She has trained us beautifully, though.

She’s also developed an unexpected sideline as my hypnotherapy assistant and is often asleep on my desk while I’m working with clients.

Occasionally I have to explain that if they can hear snoring during their hypnosis session, it’s Muffin, not me. 😂

Six years ago, I couldn’t have imagined having a dog.
Now I can’t imagine our family without her. ❤️

𝗔𝗻𝘆𝗼𝗻𝗲 𝗲𝗹𝘀𝗲 𝗴𝗼𝘁 𝗮 𝗽𝗲𝘁 𝘄𝗵𝗼 𝘀𝗼𝗺𝗲𝗵𝗼𝘄 𝗲𝗻𝗱𝗲𝗱 𝘂𝗽 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗵𝗼𝘂𝘀𝗲𝗵𝗼𝗹𝗱?

27/08/2026

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗽𝗿𝗮𝗰𝘁𝗶𝘀𝗲 𝗯𝗲𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁? 𝗧𝗿𝘆 𝗶𝘁 𝘄𝗵𝗲𝗿𝗲 𝗻𝗼𝗯𝗼𝗱𝘆 𝗸𝗻𝗼𝘄𝘀 𝘆𝗼𝘂.

Something that sometimes comes up with clients who want to feel more confident at work is that they feel rather self-conscious about practising: "But people will notice if I suddenly start behaving differently."

And I understand that.

If you've spent years being the person who sits quietly in meetings, avoids eye contact or speaks so softly that people talk over you, suddenly turning up at work as the poster child for confidence can feel rather conspicuous!

So don't start there.

Practise somewhere neutral.

Try out those more confident behaviours somewhere nobody knows how you "normally" behave:
At the supermarket.
Walking the dog.
Getting a coffee.

Try to:
Stand a little taller.
Make eye contact.
Speak clearly and at a volume that can actually be heard.
Look up rather than down as you walk.

These are small adjustments, but that's the point.

You're giving yourself the opportunity to experience what those behaviours feel like without worrying about what anyone thinks about the change.

And you're giving your brain some useful evidence: I can do this.

Then you can start taking those behaviours into the situations where they really matter.

You don't have to unveil a completely new personality at work on Monday morning.

𝗣𝗿𝗮𝗰𝘁𝗶𝘀𝗲 𝘀𝗼𝗺𝗲𝘄𝗵𝗲𝗿𝗲 𝗻𝗲𝘂𝘁𝗿𝗮𝗹. 𝗣𝗿𝗼𝘃𝗲 𝗶𝘁 𝘁𝗼 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳. 𝗧𝗵𝗲𝗻 𝘁𝗮𝗸𝗲 𝗶𝘁 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗿𝗼𝗼𝗺.

25/08/2026

I love a fresh start.

January. September. A new season. Even a new notebook. 😂

There's something wonderfully optimistic about deciding: right, this is where things change.

Give me a brand-new exercise book and the promise of becoming a dazzlingly improved version of myself and I'm in!

But fresh starts have a downside too.

At this time of year it's very easy to think:
I'll do it when the kids are back at school.
I'll wait until everyone's back from holiday.
I'll start properly in September.

Sometimes that makes perfect sense.

But sometimes we're not waiting for the right time. We're just putting off taking the first step.

There isn't an official first day of your next chapter.

You get to choose it.

It can be 1st January. It can be 1st September.
Or it can be a perfectly ordinary Tuesday at the end of August.

One small action today will usually get you further than a lovely plan to start "properly" sometime later.

So, what have you been telling yourself you'll start in September?

21/08/2026

What if I told you that hypnosis isn't something that has to be "done" to you?

Self-hypnosis is something you can learn to do for yourself.

It's a skill I teach many of my clients because, like most things, the more you practise it, the easier and more familiar it becomes.

And you don't need any swinging watches, mysterious powers or someone telling you to "look into my eyes..." 👀

It's simply a way of learning to focus your attention, relax and use positive suggestions to help you make the changes you want to make.

This short video explains a little more about how it works.

20/08/2026

I've spent quite a lot of time looking backwards this week...all because I went looking for some of my press clippings from my "Saturday Morning TV" phase!

Before I knew it, I was disappearing down one nostalgic rabbit hole after another.

This photo is from 1987. I am 24 years old and this is me, hard at work, in the TV Newsroom of "BBC Wales Today" in Cardiff.

You can tell it's from another era: I'm speaking on a rotary phone, using a manual typewriter and reading an actual newspaper!

I also had copper-red hair! Out of all of the different hair colours I've toyed with over the years ...this red was my Mum's favourite😍

Going through all my old photos has brought back so many happy memories and made me realise something...

When we're busy living our lives, we're usually looking forwards.

What's next?

What haven't I done yet?

What still needs sorting?

We don't very often stop and look backwards at the distance we've already travelled.

I've done quite a bit of that this week and it's been rather lovely.

So, perhaps we should all do it occasionally.

What would your younger self be surprised to discover you've done?

19/08/2026

"𝙄𝙩 𝙠𝙚𝙚𝙥𝙨 𝙞𝙩𝙨 𝙥𝙧𝙤𝙢𝙞𝙨𝙚."

Of all the lovely things somebody could say about my book, I think this might be one of my favourites.

Because when I wrote "Step Into Your Spotlight", I didn't want to write a book that simply told people they should feel more confident.

I wanted to give them practical things they could actually do.

So receiving this recent Amazon review made me smile.

Apparently it's also "𝙝𝙪𝙢𝙤𝙧𝙤𝙪𝙨, 𝙖𝙘𝙘𝙚𝙨𝙨𝙞𝙗𝙡𝙚 𝙖𝙣𝙙 𝙙𝙚𝙫𝙤𝙞𝙙 𝙤𝙛 𝙟𝙖𝙧𝙜𝙤𝙣", which sounds pretty much like the brief I would have given myself! 😂

Thank you to whoever took the time to write such a thoughtful review. Authors really do read them, and they really do mean a lot. ❤️

📖 "Step Into Your Spotlight: The TV Insider's Guide to Feeling Confident When All Eyes Are on You!"

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