Seymourpowell

Seymourpowell Seymourpowell is one of the world’s leading design and innovation companies. Founded in 1984 by Ri

Seymourpowell is currently 85 people, combining a design studio, research centre, materials library and prototyping workshop. Seymourpowell has a unique holistic approach to design and innovation, which combines in depth experience and up to date intelligence about people, markets and businesses. The company has the ability to forecast and interpret the vital implications of behaviors and work out future scenarios to give its clients the confidence and reassurance they are making the right decision. Seymourpowell is skilled in exploiting ideas that create real value and always look to move clients forward creatively.

27/08/2026

It’s in someone’s home. Hidden inside an everyday habit. A workaround. A frustration that no one has thought to measure. AI can process what’s already known.

We go looking for what isn’t.That’s how new categories, better products and stronger brands are built.

17/07/2026

Every year, reminds us why the future of design is so exciting.

Our team spent the day exploring this year’s exhibition, meeting talented graduates and discovering projects that challenged, inspired and sparked conversations.

Here are a few of the projects that stood out to our designers:

• Timbre by
• A-Frame by
• Summit by
• Nava by .weisfeld

Congratulations to everyone who exhibited at this year’s New Designers. We loved seeing the creativity, thought and craftsmanship on display, and we’re excited to see what comes next for this incredible group of designers.

17/07/2026

Every year, reminds us why the future of design is so exciting.

Our team spent the day exploring this year’s exhibition, meeting talented graduates and discovering projects that challenged, inspired and sparked conversations.

Here are a few of the projects that stood out to our designers:

• Timbre by
• A-Frame by
• Summit by
• Nava by .weisfeld

Congratulations to everyone who exhibited at this year’s New Designers. We loved seeing the creativity, thought and craftsmanship on display, and we’re excited to see what comes next for this incredible group of designers.

12/07/2026

What if the road itself could warn you about ice?

In the 1980s, we explored a new idea for cat’s eyes: road markers that would change colour as temperatures dropped, giving drivers a visible warning of freezing conditions.

The idea was there. The technology wasn’t, at least not yet.

At the time, it couldn’t meet the durability and weather-resistance standards needed for life on the road.

Another idea waiting for its time.

Episode 2 of Every Idea Has Its Time, with Dick Powell.

10/07/2026

Congratulations to all the graduates who exhibited at New Designers this year! 👏

As the exhibition comes to an end, the big question is: what comes next?

We asked four of our designers to share their advice for emerging designers taking their first steps into the industry.

From putting yourself out there and staying curious, to building connections and finding your own path, here are a few things they’ve learnt along the way.

Congratulations again to everyone who exhibited. We can’t wait to see where your ideas take you next.

03/07/2026

Some ideas arrive before their time.

Years ago, we designed a kitchen bin that automatically prepared the next liner as you removed the full one, removing a small but universal frustration.

The catch?

The idea relied on collaboration between bin manufacturers and bin bag manufacturers. The ecosystem simply wasn’t ready.

Sometimes great ideas need more than ingenuity. They need the right conditions to thrive.

Every Idea Has Its Time - Episode 1.

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