Wai-La Swimwear

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Wai-La Swimwear Wai-Lā comes from the Hawaiian word wai [water] and lā [sun].

The nautilus shell part of our brand identity represents the beach as well as a constant upward spiral for progress, development and making things better.

06/06/2026

That moment when the camera finds you before your mojito does. 🍹🌊
Lime frames. Dark polarised lenses. Absolutely no squinting. Our octagonal acetate sunglasses were made for exactly this kind of afternoon — unhurried, sun-soaked, and preferably with something cold in hand.
Wai-Lā. Wear it well. ☀️

Drinks optional; The model is drinking a mocktail

💙 Life's too short for boring glasses.Say hello to the frames that everyone will be asking about. Bold, playful, and una...
03/06/2026

💙 Life's too short for boring glasses.

Say hello to the frames that everyone will be asking about. Bold, playful, and unapologetically fun — these are the conversation-starters you didn't know you needed.

See the world through blue polarised lenses and make every look an adventure. ✨

Oh, and every pair comes with a complimentary case. Because we look after you, too.

🔗 Shop the link in bio.

For the blog lovers - a brief explanation why we are so environmentally friendly:
02/06/2026

For the blog lovers - a brief explanation why we are so environmentally friendly:

Sun is shining and Wai-Lā is launched! Exciting times! We are starting with our eyewear line - a curated collection of responsibly made sunglasses in acetate and titanium frames. We chose this materials because: Acetate is plant-based material derived from natural fibers like cotton and wood pulp. ...

Working on the Golden-Brown collection and loving this asymmetric bikini two-piece
31/05/2026

Working on the Golden-Brown collection and loving this asymmetric bikini two-piece

Hello Summer! One of our favourite designs in blue Dark polarised lenses and thick, cool blue acetate frames buy now for...
31/05/2026

Hello Summer! One of our favourite designs in blue
Dark polarised lenses and thick, cool blue acetate frames
buy now for 1-3 days delivery

Now pre-ordering the classic, elegant, timeless design of this black and white paisley print strapless one piece swimmin...
26/05/2026

Now pre-ordering the classic, elegant, timeless design of this black and white paisley print strapless one piece swimming suit made with regenerated techno fabric resistant to chlorine, UV and sunscreen oils. With removable padding for extra comfort.

Hello Blue Summer! These elegant rectangular sunshades with thick blue acetate frames are now available to buy on our we...
19/05/2026

Hello Blue Summer!
These elegant rectangular sunshades with thick blue acetate frames are now available to buy on our website!
Things you have to know about our sunglasses:
Wai-Lā acetate frames - Unlike petroleum-based plastics, acetate is plant-based, created using renewable resources like cotton and wood pulp, making it a semi-synthetic, eco-friendly alternative. Acetate is the industry standard for high-quality, durable, and stylish eyeglasses and sunglasses frames. Our polarised lenses are designed for perfecting and improving vision that protect your eyes from blinding glare; the lenses filter out glare and transmit only the light you need thus increasing visual clarity and reducing eye fatigue.
Click on the link in comments to buy

Address

167-169 Great Portland Street 5th Floor

W1W5PF

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