AJLConsultancy

Home
United Kingdom
Liverpool
AJLConsultancy

Sport Psychology, Mindset and Performance Coach

05/08/2026

🚨 HUGE AUGUST DISCOUNT 🚨

Throughout August, I’m offering a significant discount on my highly successful 4 Session Introduction Block for new athletes ready to take their mental performance to the next level 🏆

The Introduction Block helps athletes:

🔑 Understand how elite athletes become consistent performers
🔎 Analyse their current preparation methods
🧠 Build strong performance routines
📈 Introduce techniques that will increase confidence, focus and emotional control

This is an opportunity to experience personalised Mental Performance Coaching and create strong foundations for the season ahead.

Spaces are limited and the discount is only available to athletes who sign up during August.

📩 DM me the word “INTRO” for full details or to arrange a free discovery session.

11/07/2026

🏆 Honoured. Grateful. More motivated than ever.

I’m incredibly proud to share that I’ve been recognised with a 2026 CREA Global Award by Brainz Magazine.

The award recognises creative and innovative ideas, adaptability in business, and my contributions to youth development and mental wellbeing - a mission that sits at the heart of everything I do.

Nearly 15 years ago, I began studying Sport Psychology with a passion for understanding what helps the elite athletes perform at their best. Since then, I have built AJL Consultancy into an international coaching business, worked alongside professional, international and world champion athletes, and found my greatest purpose in helping talented young athletes develop the mindset, resilience and confidence to thrive in both sport and life.

I’ve had the privilege of working with athletes and families from around the world, and I wouldn’t be where I am today without the trust and support of every parent and the commitment, hard work and attitude of every young athlete I’ve had the pleasure of coaching - thank you 🙏🏼

The biggest thank you of all goes to my incredible partner. Thank you for believing in me when I struggled to believe in myself. At a time when I felt lost and uncertain about my future, you encouraged me to take the leap, backed me every step of the way, and helped me build up from nothing. Through every high and every low, you’ve never stopped believing in me. I could not have done any of this without you ❤️

Being recognised with this award is another milestone in a much bigger vision.

15 years into the journey… and we’re only just getting started. 🚀

03/06/2026

🚀 APPLICATIONS NOW OPEN 🚀

The Future Elite Programme is a 12-month athlete development programme designed for ambitious young athletes aged 13–18 who want to build the mindset, habits and resilience needed to perform at their best - both in sport and in life.

This isn’t just about becoming a better athlete.

It’s about developing the confidence, focus, accountability and life skills that help young people thrive under pressure, overcome setbacks and unlock their full potential.

✅ Mental Toughness
✅ Focus & Performance
✅ Confidence & Self-Belief
✅ Accountability & Ownership
✅ Life Skills & Personal Growth

Whether your goal is to compete at a higher level, develop greater confidence, or learn the habits of high performers, the Future Elite Programme provides the tools, support and guidance to help you get there.

🚨 Due to the highly bespoke and personalised nature of the programme, only limited spaces are available 🚨

📅 Book your free discovery call today and discover how we can help your child develop the mindset, confidence and consistency for long-term success in sport and beyond.

📱 WhatsApp 07503 147992 for more information or to discuss whether this programme is the right fit for your child.

🧠 Invest in their mindset…
📈 Unlock their potential.

.kay_fda

02/06/2026

🚀 APPLICATIONS NOW OPEN 🚀

Introducing our NEW 12-Month Youth Athlete Development Programme for ages 7–12.

At this age, success in sport isn’t just about physical or technical ability. It’s about developing the confidence, focus, resilience, and positive habits that help young athletes thrive both on and off the field.

Just as importantly, it’s about preserving the fun and enjoyment that first sparked their love of sport, even as increasing expectations, competition, and pressure become part of their journey.

Our Building Strong Foundations Programme provides a structured introduction to mental performance skills, helping young athletes develop:

⭐ Confidence Building
🏆 Performing Under Pressure
🧊 Handling Nerves
🔄 Recovering From Setbacks
📈 Building Positive Habits & Preparation Routines

Designed specifically for young athletes aged 7–12, this programme helps children develop the mindset and behaviours that support long-term success while maintaining their love of sport.

✅ Personalised Coaching
✅ Parent Involvement
✅ Structured Development Plan
✅ Ongoing Support

📅 Applications Open - June 2026

Book your FREE Discovery Call today and discover how we can help your child develop the mindset, confidence, and foundations needed for long-term success in sport and beyond.

📩 DM “BOOK” to receive your Discovery Call booking link.

📲 WhatsApp 07503 147992 for more information or to discuss whether the programme is the right fit for your child.

⚠️ Limited spaces available

18/05/2026

🚨 New Intake 🚨

The 12-Month Youth Development Programme is back for June 2026.

This isn’t just coaching.
It’s proven, high-trust mentoring, refined over 8 years working with elite athletes worldwide, designed to help young athletes:

✅ Build confidence that lasts
✅ Handle pressure and setbacks
✅ Develop focus and consistency
✅ Take ownership of their development

Talent creates opportunity.
Mindset determines what happens next.

⚠️ Limited spaces available
📅 June 2026 intake

If you’re serious about long-term development - this is where it starts.

📩 DM to apply or learn more

15/05/2026

📣 NEW BLOG 🔗 Link in my bio ⬆️

Most young athletes train their body…

But very few train their mind. 🧠

That’s often the difference.

Private mental performance coaching helps young athletes:
✅ Build real, lasting confidence
✅ Handle pressure and setbacks
✅ Stay focused in key moments
✅ Take ownership of their development
✅ Develop resilience for both sport and life

And the impact goes far beyond performance.

It’s not just about becoming a better athlete -
it’s about becoming a stronger, more self-aware individual.

If you want your child to maximise their potential,
the mental side can’t be overlooked… it is often the game changing tool that separates the best from the rest!

📖 Full article: “10 Benefits of Private Mental Performance Coaching in Youth Sport”
🔗 Link in my bio

10/04/2026

🌟 Building Confidence On and Off the Course 🌟

“Our son has been working with Adam over the past year after experiencing a dip in confidence and increased frustration with his game. We would recommend Adam very highly! He places a big emphasis on creating a bespoke service. Our son felt truly - like he wasn’t just another golfer.” ⛳🧠

Tailored mental performance coaching can help your child rebuild confidence, reduce frustration and a loss of emotional control, and enjoy their sport again, helping them to reach their true potential 📈

07/04/2026

7 Years Coaching Youth Athletes Elite Mentality…
Here’s How The Best Separate Themselves 👇

After completing over a thousand sessions with youth athletes of all ages, ability levels and sports, one thing is clear:

It’s not talent alone that separates the best from the rest ❌

It’s how they think, respond, and develop consistent habits and standards, week in, week out 👏🏻

The athletes who stand out:

✅ Build confidence through consistent habits, not just results
✅ Learn to use pressure, not fear it
✅ See mistakes as feedback, not failure
✅ Take ownership and accountability of their development
✅ Rely on discipline, not motivation

They don’t leave their mindset to chance -
They train it, just like their physical skills.

And that’s what separates the best from the rest!

⸻

If you’re serious about helping your child develop an elite mentality, my 4 session introduction block is the perfect way to get started 🧠

DM the word “MINDSET” and I’ll send a link to book in your free discovery call 🙏🏼

05/04/2026

Big update 👇

I’m now offering flexible payment options through Klarna for my 4 Session Introduction Block!

This means you can now spread the investment across 30 days, or 3 interest free payments, making it even easier to get started without having to pay everything upfront.

The 4-session block is designed to give athletes a strong foundation in the mental side of performance 🧠

This is the starting point for athletes who want to:
✅ Prepare and perform more consistently
✅ Build real confidence that lasts
✅ Enjoy their sport without fear or pressure

If you’d like more information, just drop me a message or comment “INFO” and I’ll send over the details.

Address

Liverpool

Website

http://Instagram.com/ajlconsultancy

Alerts

Be the first to know and let us send you an email when AJLConsultancy posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to AJLConsultancy:

Want your business to be the top-listed Gym/sports Facility in Liverpool?