Alpha Feeds

Alpha Feeds Great Value, High-Quality Working Dog Food; Fed & Recommended by Professional Trainers & Breeders.

On the job. At the bowl. In the field.Alpha Performance is a complete feed for working and sporting dogs. 30% protein fr...
07/09/2026

On the job. At the bowl. In the field.

Alpha Performance is a complete feed for working and sporting dogs. 30% protein from poultry meal for muscle maintenance, 16% fat for sustained energy, and prebiotics FOS and MOS to support gut flora. It supports normal recovery after a day's work.

Made in the UK. VAT free in the UK.

03/09/2026

Steady-release energy to keep going, and going, and going.

Early starts, long days in the field, dogs that keep working until the light goes. Alpha fuels every hour of it. Proper ...
30/08/2026

Early starts, long days in the field, dogs that keep working until the light goes. Alpha fuels every hour of it. Proper food, for proper dogs.

Set Junior & Sporting on subscribe. Weekly, monthly, whatever suits. 20% off your first order, 15% off every renewal aft...
26/08/2026

Set Junior & Sporting on subscribe. Weekly, monthly, whatever suits. 20% off your first order, 15% off every renewal after. 24% protein, hypoallergenic, from 6 months.

Hypoallergenic and wheat gluten free. Sensitive Chicken & Rice, 20% protein, with prebiotics to support a healthy gut. A...
22/08/2026

Hypoallergenic and wheat gluten free. Sensitive Chicken & Rice, 20% protein, with prebiotics to support a healthy gut. A complete feed for adult working dogs that need feeding carefully.

17/08/2026

You put the hours in whatever the weather. Your dogs do the same. Alpha keeps the fuel coming, day after day, so they can. Proper food, for proper dogs.

Made for sensitive working dogs. Sensitive Extra Duck & Rice, 25% protein, duck as an alternative protein for dogs that ...
13/08/2026

Made for sensitive working dogs. Sensitive Extra Duck & Rice, 25% protein, duck as an alternative protein for dogs that react to the usual. White rice for gentle digestion, prebiotics for a steady gut. For dogs that work hard but need feeding carefully.

10/08/2026

Fuelled for performance šŸ”„

Footage courtesy of Slingley Gundogs

Two grain free feeds for working dogs of all breeds. Chicken, Potato & Veg at 25% protein. New Lamb, Sweet Potato & Veg ...
09/08/2026

Two grain free feeds for working dogs of all breeds. Chicken, Potato & Veg at 25% protein. New Lamb, Sweet Potato & Veg at 24%. No grain, no wheat gluten, steady energy from potato and sweet potato. Pick the protein that suits your dogs.

When the workload climbs, the food has to keep up. Performance Chicken with Rice delivers 30% protein and 16% fat for su...
04/08/2026

When the workload climbs, the food has to keep up. Performance Chicken with Rice delivers 30% protein and 16% fat for sustained energy across long, demanding days, with prebiotic FOS to support digestion and a steady gut. Made for working dogs, VAT free in the UK, and manufactured in the UK. Fed and recommended by professional trainers and breeders.

Address

Wigsley Road
Lincoln
LN69HD

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441522778000

Website

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