21/08/2026
I've been asking myself a difficult question recently:
What does GDD Coaching actually stand for?
Not what does it contain or how many posts, webinars, videos or resources are on there. But what do I actually believe about coaching?
It's taken me back through nearly 20 years of coaching. I've thought about being 14 years old and watching a coach speak to young players in a way that made me decide very early that people had to come first.
I've thought about a CPD day with Stuart Lancaster that showed me how incredibly powerful it can be when someone takes complex ideas from the elite game and makes them simple and accessible.
I've thought about an early session at Leicester Tigers when I was asked what I was trying to achieve.
"Catch and pass and decision making."
The response?
"What on earth does that mean?"
Fair question!
I've thought about learning to use winning metrics and data to better understand why teams actually win and lose.
I've thought about getting relegated and realising that despite working incredibly hard, I wasn't necessarily coaching the things that mattered most.
And I've thought about the last couple of years. About relationships, confidence and getting things wrong. Learning to coach like me, rather than the coach I thought other people wanted me to be. Through all of those experiences, one idea keeps coming back.
Clarity.
Coaches have never had access to more information. More drills, analysis, podcasts, opinions. More people telling us what we should be doing.
But I'm increasingly convinced that more information doesn't necessarily create better coaches. Sometimes it just creates more confusion.
Good coaching requires us to make decisions.
What matters?
What doesn't?
What do these players need?
What are we actually trying to improve?
How will we know whether it's working?
That's what I want GDD Coaching to stand for.
COACH WITH CLARITY.
And for me, that means four things:
☑️ KNOW YOUR PEOPLE.
Understand who's in front of you. Build relationships. Care about them. Meet them where they are.
☑️ KNOW WHAT MATTERS.
Understand performance. Identify the fundamentals. Use evidence, experience and judgement to decide where your attention should go.
☑️ KEEP IT SIMPLE.
Cut through the noise. Make your priorities, sessions and messages clear.
☑️ GET AFTER IT.
Don't just run practices. Coach them. Observe. Intervene. Challenge. Reinforce. Help people get better.
I'm not pretending I've got coaching worked out. Far from it. Some of my strongest beliefs have come from the occasions when I've got things badly wrong. But I do know what I want the next chapter of GDD Coaching to be about.
Helping coaches cut through the noise, develop their own judgement and become confident enough to coach like themselves.
Know your people.
Know what matters.
Keep it simple.
Get after it.
Coach With Clarity.
That's what GDD Coaching stands for.