12/05/2026
If we don't know normal, then there is no normal.
I’ve been thinking about this sentence all day. I don’t know who originally said it, but it was shared on a call with today, and I can't shake it off.
It perfectly captures something I’ve been trying to put into words for a long time.
So many parents are encouraged to spend money on gadgets, referrals, appointments, and endless rabbit holes of information, when often the baby in front of them is behaving in a completely normal way.
What’s shifted is our understanding and expectations of normal infant behaviour.
Many parents have never spent much time around young babies before becoming parents themselves. That isn’t a criticism, we don't know, what we don't know. And with the current NHS set-up, many families receive very little in-depth antenatal education about what to realistically expect from a newborn.
I’m currently creating a baby behaviour course designed to help parents feel more prepared and confident around normal newborn behaviour, while also understanding the signs that something may be moving outside the realm of normal and needs further skilled support.
If there’s anything you think would be valuable to include, I’d love to hear it.