https://www.rezahooda.com/join-the-pac

RezaHooda, 50 Leigh Road, Eastleigh (2026)

16/06/2026

That one sentence is why this firm can't reprice and will sell for less than it should.

15/06/2026

Power Pricing isn't another piece of software.

It's a philosophy.

Built on years of learning value pricing.
Implementing it in my own firm.

Teaching hundreds of accountants how to move away from the billable hour.

Which is why you won't find certain features in it.

No hourly rate calculators.
No time-based pricing.
Not now.
Not ever.

Most pricing software gives you every option.

Hourly, fixed, value-based, whatever you want.

"Flexibility."

I call it a lack of conviction.

They don't want to take a stand.

So they build software that lets you keep doing what you've always done.

Just with fancier buttons.

Power Pricing is different.

It's opinionated.

Built on proven value pricing principles.

If you're looking for a tool that helps you keep billing by the hour, this isn't it.

I'm not interested in building software that perpetuates the worst pricing model in professional services.

I'm interested in building software that forces you to think differently.

That makes it impossible to fall back into old habits.

That guides you towards pricing based on value, not time.

Most accountants don't need more options.

They need guardrails.

They need a system that won't let them undercharge.

They need software where doing it wrong is harder than doing it right.

Your time is not your value.

The transformation you create for clients is your value.

The problems you solve.
The risks you eliminate.
The opportunities you unlock.

That's what you price on.

Not how long it takes.

So if you're expecting me to add hourly billing because "some clients prefer it," you'll be disappointed.

If you want software that lets you price however you feel like, there are plenty of options.

This isn't one of them.

Power Pricing is for accountants who are serious about value pricing.

Not accountants who want to dabble.

For accountants ready to commit.

To stop competing on price.
To stop leaving money on the table.
To stop justifying fees based on timesheets.

That's the hill I'm willing to die on.

I've seen what happens when accountants fully embrace value pricing.

They double their fees without losing clients.
They work fewer hours and make more money.
They attract better clients who respect their expertise.

But that only happens when you commit.

When you stop hedging.

Power Pricing won't let you hedge.

Yes, this is contrarian.

Yes, I'm deliberately limiting what the software can do.

Yes, I'm turning away people who aren't ready.

I'd rather build something that transforms how accountants price than another generic tool that lets everyone keep doing what they've always done.

PS: If you're thinking "but some of my clients really do need hourly billing," you're proving my point. The problem isn't your clients. The problem is you.

PPS: Power Pricing is live with 91 firms using it. Comment 'POWER PRICING' for the link.

12/06/2026

You can be brilliant at the technical work and still have a firm that runs you into the ground.

More hours. More stress. Less to show for it than you'd ever admit out loud.

That's not a skills problem. It's a business problem.

And it's the one thing your accountancy training never taught you to fix.

Here's the truth most firm owners learn too late 👇

You don't get out of the grind by working harder inside it.

You get out by stepping back, just for a day, with people who've already done it.

That's what PAC LIVE is.

One day. In person. With firm owners who get it.

You'll spend it working ON the business, not in it:

→ How to win better clients
→ How to charge what you're worth
→ How to build a team that runs it without you

Real lessons. From people in the trenches with you. Not theory.

The owners who pull ahead aren't the ones with more time.

They're the ones who back themselves to invest in the firm when it matters.

📍 Donnington Valley, Newbury
📅 Wednesday 1 July

PS: this is it. The 20% earlybird ends at midnight TONIGHT. After that it's full price, no extensions, and only a handful of seats left. Comment LIVE and I'll send you the details right now, while there's still time to grab it.

11/06/2026

"I'm too busy to take a day out of the office."

It's the number one reason firm owners give for not coming.

It's also the reason they need to most.

Here's the uncomfortable truth 👇

If your firm can't run without you for a single day...

You don't have a firm.

You have a job that owns you.

And no amount of staying heads-down at your desk fixes that.

That's exactly what one of our members, Martin, realised. His words after last year:

"If you think you're too busy to attend, you definitely need to come and learn from others how to be less busy."

Read that twice.

The owners who feel they can't spare a day are usually the ones drowning the most.

Stuck in the doing.

The bottleneck for everything.

Working longer for less.

PAC LIVE is one day out of the weeds.

One day with firm owners who've already escaped the grind, showing you exactly how they did it.

You don't get less busy by working more hours.

You get less busy by learning from people who've cracked it.

📍 Donnington Valley, Newbury

📅 Wednesday 1 July

PS: the 20% earlybird closes Friday, and there are fewer than 20 seats left. If you're the bottleneck in your own firm, that's the strongest reason to comment LIVE and let me send you the details.

10/06/2026

You don't need more clients to make more money.

You need to stop undercharging the ones in front of you.

I see it constantly.

A great firm owner. Capable. Technically brilliant.

And quietly leaving thousands on the table because a bigger project lands and they don't have a way to price it with confidence.

So they low-ball it.

Or they refer it on.

That was Carol, until something shifted.

A project landed that was bigger than anything she'd normally quote for. Same skills she already had. She just didn't have a process for scoping it, pricing it, and putting the number in front of the client without flinching.

In her words:

"I didn't believe I could do it at first. But Reza showed me the step process to quote it and present it to the client. And we won it. A £38,000 project. Massive for our practice."

Nothing about her ability changed.

What changed was this:

→ She got clear on the outcome the client actually wanted
→ She priced for that outcome, not her hours
→ She presented it with confidence, knowing she could deliver

One process. One bit of belief. A £38k project she'd have talked herself out of a year earlier.

That's what being in the right room does.

You stop guessing.

You start charging for the value you already create.

It's a big part of what we get into at PAC LIVE. One day, in person, with firm owners who openly share what's working: the pricing conversations, the wins, the real numbers.

📍 Donnington Valley, Newbury

📅 Wednesday 1 July

PS: the 20% earlybird closes this Friday and there are fewer than 25 seats left. If you're tired of undercharging for work you can already do, comment LIVE and I'll send you the details.

09/06/2026

Running a firm can be one of the loneliest jobs there is.

Nobody warns you about that part.

You're surrounded by people all day.

Staff who need answers.

Clients who need you.

A family who'd like to see you.

But almost no one who actually gets what it's like to carry a firm on your back.

You make the big calls alone.

You second-guess the pricing alone.

You carry the stress alone.

And it quietly wears you down.

A member put it better than I ever could:

"At times it felt like a lonely place to run a practice. I felt out of my depth. Being a qualified accountant tells you nothing about how to run an accounting practice."

That feeling is exactly why I do this.

Once a year, I take a community of firm owners who've spent twelve months talking online...

And get them in one room. In person. For a full day.

No screens.

No competing.

Just honest conversations with people fighting the same battles you are.

You walk out realising you were never the only one.

And you leave with people in your corner you didn't have that morning.

That's PAC LIVE. 👇

📍 Donnington Valley, Newbury
📅 Wednesday 1 July
🎟️ 45 seats. You don't have to be a member to come.

PS: the 20% earlybird closes this Friday, and there are fewer than 25 seats left. If running your firm has felt lonely lately, that's the best reason of all to comment LIVE and let me send you the details.

08/06/2026

A creator picked us as his accountants this week. He'd spoken to five other firms before choosing.

Some were good. A couple specialised in creators, same as us.

But he wanted us.

When we got talking, he told me why.

It wasn't the fee. It wasn't the list of services.

It was the brand. The feel of us. And who we'd worked with.

He's a YouTuber doing 10k a month, and he wants to grow into a serious creator. Six-figure channels, building and selling them as assets.

So when he looked at us and saw the calibre of creators we already work with, the bigger names, the proper operations, something clicked.

These people work with who I want to become.

That was it.

He didn't pick a safe pair of hands.

He picked the firm that looked like his future.

So why am I telling you this?

Because most firm owners think clients choose them on price, or on the work itself.

They don't.

People choose the firm that feels like it's already where they want to go.

If you look like every other generalist, the prospect has nothing to aspire to.

You're fine. You're competent. You're forgettable.

But when your brand, your content, and your client list all point at the exact person they're trying to become, the decision makes itself.

That's the real power of niching. You stop selling accounts and start selling belonging.

So look at your firm through a prospect's eyes.

Does it look like the place their future self banks with?

Or does it just look like another accountant?

If you're an accountant who wants the right clients to choose you before price ever comes up, I've got a free training that walks through exactly how to position your firm.

Comment ‘POSITIONING’ and I'll send it over.

04/06/2026

Yesterday I ran Claude for Accountants live.

A paid workshop for firm owners.

Over the last few days, 600+ of you commented asking me to show you how.

More than 120 turned up, from the UK to Canada, Oman and Trinidad.

It was meant to last two hours.

We ran for three.

No theory. No slides about 'the future of AI'.

I took a pile of raw client records and built a full set of accounts, live.

Then the one everyone had been waiting for 👇

A live client dashboard, built from scratch, pulling in real Xero data.

The kind of dashboard you pay a monthly app for.

I showed them how to build it.

Then how to connect their own Xero in about five minutes.

One firm owner told the room their staff take four hours to do a job. Claude did it in about five minutes.

Here's how it landed in the chat:

"Incredible session." Ameer

"That really was mind blowing." Jayen

"I've built basic stuff, but this is the next level." Gill

"I've replaced a lower level outsourced resource with Claude." Khushal

If you missed it, here's the good news.

I recorded the whole session, and you keep the full pack:

✅ The live Xero dashboard build
✅ The working papers, rebuilt in Excel
✅ The AI policy
✅ The tax return tracker
✅ The slides

This was a paid workshop, so it isn't a freebie.

But for a short window, you can get the recording and everything with it for the same price the room paid.

Comment 'Claude for Accountants' below and I'll send you the link.

For a quicker reply, DM me.

PS: In 18 months there will be two kinds of firm. The ones using this, and the ones still talking about it. Which one is yours?

03/06/2026

75 accounting firm owners have a ticket to my Claude for Accountants workshop.

It's today. We go live at 1pm (UK time), and this is the last time I'm sending this.

For two hours, live, they're going to watch me build the tools I actually use to run a firm. A full set of accounts from a pile of raw client records. A client dashboard pulling live from Xero. A tax return tracker that keeps every submission and deadline in one place. And a data job that normally eats days, done in minutes.

But here's the part that makes it worth your morning. They don't just watch. Everyone in the room walks away with the templates to use in their own firm straight away:

An AI policy and engagement letter clause, so you and your team know exactly what's safe to put near client data.

The tax return tracker.

A full set of branded working papers (made in Claude) for you to keep.

The prompts and integrations from the day.

And the full recording, to go back through whenever you like.

When we start at 1pm, registration closes. I run this for my community, and I'm not planning to open it up again any time soon.

So this is the moment to decide. We're at a crossroads as a profession. In a year, the firms that leaned into this will have pulled away, and the ones that kept meaning to get round to it will be wondering how the gap got so wide.

You can close that gap in two hours this afternoon.

Comment CLAUDE and I'll get the details straight over. Or for speed, send me a DM and I'll get the signup link to you. Be quick, the clock's running.

PS: 75 firm owners are going to quietly acquire the skills to get ahead. Don't be the one who meant to and then got left behind...

02/06/2026

Accountants, look at your monthly software bill.

Right now you're probably paying every month for:

An app that turns Xero into client dashboards.

A tool that formats your reporting packs.

Software that builds client planners and calculators.

Another subscription that spits out proposals.

Hundreds a month. Maybe more. For tools that mostly just plug into Xero and make things look tidy.

Here's what almost no one in our profession has clocked yet.

You can now build all of that yourself. In AI. Personalised to each client, exactly how you want it, for a fraction of what those subscriptions cost.

I've been quietly replacing them across my own firm for months.

Dashboards per client. Beautiful reporting packs. Working papers that look like a design agency made them. A tax planner I open live in client meetings.

No developer. No design team. No agency. One Claude monthly fee.

The apps that bolt onto Xero and QuickBooks have had a very good run. I think the ground is shifting under them, and most accountants haven't noticed yet.

On Wednesday 3 June I'm running a live, two hour session for firm owners to show you exactly how. You watch me build these tools from scratch, and you leave with the templates to use in your own firm.

If you'd rather keep your edge than keep paying for it, this is the room.
Comment CLAUDE and I'll send you the details.

PS: Even the graphic on this post was made with AI. The whole thing is the demonstration.

RezaHooda

16/06/2026

15/06/2026

12/06/2026

11/06/2026

10/06/2026

09/06/2026

08/06/2026

04/06/2026

03/06/2026

02/06/2026

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