Seamus Fox Seamus Fox
Mindset & Performance Coach for Business Owners
Author
21+ Years in Business & Coaching
Mind — Body — Business
👇 Work with me

14/09/2026

The most common thing I see beneath all things people say they want to achieve.

I was winning but felt like a failure. Years ago I did what everyone tells you to do.Built the business. Built the team....
14/09/2026

I was winning but felt like a failure.

Years ago I did what everyone tells you to do.

Built the business. Built the team. Removed myself from the day to day.

At first it felt good.

Freedom, after years of 5am starts.

Then it didn’t.

Bad habits crept in.

I started drinking more. Sleeping in more.

Nothing dramatic, but enough to cause friction.

I’d been a man of routine my whole working life.

Now I wasn’t doing any of it.

The biggest loss wasn’t the routine though.

It was this.. I’d stopped coaching, teaching, inspiring people.

The thing I’d loved doing since I was 25.

I’d outsourced my highest value.

The thing that makes me tick.

Every business owner I coach has their own version of this story.

That’s why every 1-1 client goes through a deep dive purpose process with me first.

We get crystal clear on what that thing is for you, then either get you realigned with it, or build everything else around it.

You can’t outsource your unique ability.

If you try, it won’t matter what success you have on paper.

You’ll still feel like you’re failing.

I take on a small number of business owners 1-1 each year through this exact process.

If this resonates drop me a message and I’ll send you the details.

Seamus

Step Into the Inner Path of Leadership.Leadership looks good on the outside.But what does it cost on the inside?My frien...
13/09/2026

Step Into the Inner Path of Leadership.

Leadership looks good on the outside.

But what does it cost on the inside?

My friend David Maxwell is hosting a fantastic live leadership conversation this month.

What it really takes to lead without losing yourself in the process the pressure, the pace, and the parts of yourself you can't afford to trade away for success.

David's joined by Karen Shirlow, Caoilfhionn Buckley, Ryan Gottfredson, and Ciaran May for an evening built around the message of The Inner Path of Leadership.

If you're in a leadership role, or heading into one this will be a fantastic event to attend.

Conversations like this are rare, and the room will be full of people who live this information.
📍 Waterfront Hall, Belfast
📅 Monday 28th September
🕡 6:30pm
🎟️ Get your ticket below.
https://www.yourspinstate.com/checkout/step-into-the-inner-path-of-leadership

6 Months no Booze. A business owner I’ve been coaching 1-1 is hitting a big milestone. He never imagined he could do thi...
10/09/2026

6 Months no Booze.

A business owner I’ve been coaching 1-1 is hitting a big milestone.

He never imagined he could do this.

Here’s how it’s happened so far.
1. He’s got crystal clear on his vision and what he does want.
2. We worked on clearing insecurities and fears around not drinking.
3. He’s building something he loves and doesn’t need pulled away from it.

One of the biggest reasons we get caught in destructive patterns is an unfulfilled highest value or purpose.

The work he was doing in his business last year drained him we worked on getting him out of that.

The work he’s doing this year is fulfilling him.

Less drain & more fulfilment = Less need for escape through booze.

If this resonates drop me a message. 🧠

Booze was my way to escape. Escape boredom Escape challenges Escape unfullfilment Escape business I used it to numb out ...
09/09/2026

Booze was my way to escape.

Escape boredom
Escape challenges
Escape unfullfilment
Escape business

I used it to numb out what I actually needed to sit with.

One of the biggest reasons any addictive pattern repeats is because of an unfulfilled purpose.

Something deeply meaningful that you know you’re not tapping into.

I’ve had clients get really aligned with what they want in life and business and stop drinking.

When you see what you want and are clear on why you want it..
. the habits that take you away from it become less attractive.

Drop me a message if this resonates.

I got asked recently what makes me different from other coaches in my field.My answer.. most have read the books and don...
04/09/2026

I got asked recently what makes me different from other coaches in my field.

My answer.. most have read the books and done the courses on what they talk about.

I have lived alongside what I teach for 20 years, inside my own businesses.

Staff have left and set up round the corner from me, doing the same thing, taking clients with them.

I steered a business through Covid when most in that industry never opened again.

I have had franchises fail.

Partnerships work and fail.

I have built businesses from scratch, on my own more than once.

I sold an in-person business and built an online one that currently works with men around the world.

I know what betrayal feels like in business.

I know staff walking out, people and team criticising you from the sidelines.

I know what it takes to rebuild, to rebrand, and to have the courage to close something down and move on when it isn’t working.

From the outside, people rarely saw any of it.

As a leader you don’t advertise what’s happening underneath.

But if you’re in business long enough, it will challenge you and you will probably have encountered all of the above in some way or form in your own version.

And when it does, you want someone in your corner who has actually been there, not someone who read about it.

That’s the work I do..

Not theory from a book on positive psychology but lived experience.

Seamus.

01/09/2026

I was s**t at this and it held me back for years.

Consistency on tap 🚰 Sunday morning work designing next months talk and presentation I’ll be delivering in Nashville. 🇺🇸...
30/08/2026

Consistency on tap 🚰

Sunday morning work designing next months talk and presentation I’ll be delivering in Nashville. 🇺🇸

Yes I start with a good old notepad and pen.

I’ll be speaking to a group of advisors who will be there for a few days from all across the states.

What creates consistency that doesn’t require motivation?

Push vs Pull energy

I’ll be taking a deep dive into the pyscology behind this to help them get really aligned

Identity + Value aligned goals = Consistency

29/08/2026

“ If you don’t know where you’re going any road will take you “

Let me know your thoughts below ⬇️

27/08/2026

You know that feeling of isolation in business?

We’ve solved that for business owners.

Another brilliant meet up, relaxed informal, packed with amazing value.

Three speakers, years of experience between them, all sharing what they’ve actually learned building and running businesses.

It reminded me again why community matters so much when you’re trying to grow. Not just information.

Being around people who get it.

This is exactly what the Fit Mind group gives you every week.

September intake is open now there’s only a few spots.

Drop me a DM for more.

Address

Derry

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