12/05/2023
We investigated the new sports drink Prime, which has recently gained massive popularity in South Africa, particularly among children and teenagers.
Developed by YouTubers Logan Paul and KSI, one of the drinks is marketed as a healthy hydration drink, while the other is marketed as an energy drink (not available in SA), but the high caffeine content of the energy drink has raised concerns.
Our article provides an overview of the product and its ingredients and explores whether the hype around Prime is justified.
Click the url to find out more: https://www.ssisa.com/ssisa-pulse/prime
[Our second paragraph above has been edited for clarity, so that its clear we are referring to two different drinks, of which one is available in South Africa. We apologise for causing confusion.]
