02/09/2026
Nobody is ghosting you. I want to get that out of the way, because "ghosted" is a comforting word - it puts the behaviour on them and the mystery somewhere you can't reach.
What's actually happened is quieter than that. They read it, they didn't have to decide anything, and life carried on.
So three things, in order to fix this:
**One. Re-read your last message out loud.** Not the whole thread - just the last thing you sent. I did this across about forty conversations last year and it was genuinely humbling. Mine ended with things like "no rush at all," "thought of you, no pressure," "let me know if you'd like to chat sometime." Every one of those is a lovely sentence and none of them is answerable. I'd built a business out of leaving people with nothing to do - Doh.
**Two. One message. Named thing, named day. Sent once, at forty-eight hours.** Not more content in the hope the content does the asking for you. Ask a yes/no question with a clean exit in it: *"Shall I hold you one, or is it a no? Either's fine."* People answer that. You need to be in control and assertive in sales conversations. Energy is everything.
**Three. Go back ninety days and count the asks.** Not the conversations, not the compliments - the specific, named, dated invitations to buy something. If you're anything like I used to be, the number is zero, and you have been reading a follow-up problem as a lead problem for years.
But here's where doing this alone stops working because counting your asks is easy (and then switching this for direct questions are too…).
What you can't do from inside it is work out why the asks you *did* make got a polite no, because four completely different causes produce the same silent outcome: your position, your price authority, how the thing was presented, or the ask itself. Same symptom. Four fixes. Pick the wrong one and you lose a quarter finding out - trust me!!
That's what **THE 1% CLOSING GAP** is.
Two weeks, £33, from 21st Sept. Comment GAP to nab your spot.