James is a former Sgt Royal Marine Commando. He served as a trained sniper, and deployed as part of a 6 man sniper team to Afghanistan in 2006. He also assisted in the development of snipers as part of the sniper training team. As his career progressed, James followed his true passion, helping and developing men. He completed the Royal Marine Physical Training instructors course. This consisted of
8 arduous months' training, building the high levels of fitness and standards that were required to serve in this role. James was responsible for the development of all Royal Marine recruits, ensuring they were mentally, emotionally and physically conditioned for war-like conditions. In the last part of James' military career, he specialised in outdoor pursuits and gained high level qualifications in climbing, mountaineering, kayaking, canoeing and leadership. On Friday 23rd September 2011, James left the military to be around his children and wife at the time. This is where he faced his biggest test. Struggling with PTSD, James crumbled in civilian life, facing hardship after hardship, eventually becoming divorced, financially broke and on the brink of taking his own life. After successfully walking away from a suicide attempt, James rebuilt his life to follow his true passion, helping people to be the best version of themselves. He built 3 successful businesses from scratch, optimising the skills he learnt in the military including discipline, time-keeping, maintaining balance, building structure, routines and systems to be successful. Over the 11 years James has rebuilt himself and leads a life he is proud of, a life he lives on his terms. He’s rebuilt his relationship with his children, found friendship with his former wife, remarried his soul mate and now has 4 children. James focuses his attention on helping ambitious men and woman2 lead themselves, to lead those around them. He's hosted multiple events to raise awareness of how to become the best asset of your business and life, to build self-leadership skills, to manage yourself better, to build a vision of where life is going, to make men more aware of their priorities. He has worked and mentored thousands of men & woman, including elite level athletes, entrepreneurs, CEOs and successful executives to be the best version of themselves both at home and in business. James has written two best-selling books. It's A State Of Mind and Remember The Mission, which assists men and woman with leading themselves, and is also used to help the thousands of men that have come through' James FREE ELITE5 Day challenge. Today, James is a devoted husband and father, as well as successfully owning The Man Coach. He loves BJJ and golf as well as running multiple marathons, 50 milers and 3x 100 milers.
