03/07/2026
So, a bit of a rant incoming.
To me, the word coach is a badge of honour. What I mean by that is that when youāre a coach, you should have the experience, knowledge, passion, and credentials to back that title up.
However, these days the word coach has become nothing more than a marketing tool that people slap onto their bio to make themselves seem more professional or important.
Iāve spent over 10 years in the fitness industry, and I only started calling myself a coach around four years ago, after I felt Iād gained the experience needed to genuinely earn that title.
Most of these new-age ācoachesā donāt even have the qualifications required to obtain the appropriate insurance to cover their athletes or clients. Others try to reinvent the wheel just to make themselves sound smarter, or they produce social media content that offers little to no real value to anyone.
Iāve noticed a huge spike in ācoachesā who have been involved in a sport for less than a year, or whoāve competed just once, and suddenly their bio says theyāre a coach of XYZ. The same goes for personal trainers who havenāt even fully qualified yet but are already offering one-to-one sessions simply because theyāre currently on a course.
Itās baffling that people now see this as the standard of coaching.
You wouldnāt let someone who hasnāt completed medical school and surgical training operate on you, so why would you treat choosing a coach any differently?
