05/03/2026
Soooo, I’ve got some news…
And it kind of affects all the marketing I’ve been doing over the last 6 months. 💁♀️
Let’s call it a ‘refinement of my positioning’, shall we?
If only so I don’t dwell upon the eleventy billion hours I’ve spent on my messaging to date. 🫣
Over the last few weeks, it’s become blindingly obvious who I really designed my new mastermind, Skyward for.
It’s not just for coaches who have outgrown their messaging and offers who want to scale soulfully. ❌
It’s very specifically for in-demand, established coaches and consultants working all hours B2B and as associates, who realise they’ve essentially recreated the hustle of their old corporate 9-5.
Only without the pension or Denplan. 💁♀️
You escaped the patriarchy a few years back - in search of more freedom, meaning and autonomy- and yet here you are, working all hours, struggling to shake of the ‘corporate hangover’ that burned you out the first time round.
And we all know how that ended. 🙃
You’ve been ‘lucky’ enough to have had a steady stream of referrals from your network and associate work over the last few years but deep down you still feel like an ‘employee’.
You have very little choice or agency over your destiny, income or the kind of work you do, so you aren’t really known for anything in particular.
Which means as a generalist you get offered all sorts.
And you say yes to most of it, even though it’s not really what you want to be doing. 😏
You didn’t start your business to recreate the hustle of your 9-5 and yet you’re on a hamster wheel of piecemeal projects and ad hoc workshops you daren’t climb off - for fear of your income drying up. 😩
You want:
✅ To become the authority in the work you love
✅ To consistently attract clients who value your expertise & pay you appropriately
✅ Real income security so you can turn down work that doesn’t align
✅ Know exactly which marketing ‘levers’ to pull to generate consistent monthly 💸 and enquiries that convert
✅ To get the white space back in your week to enjoy the life (and people) you started your biz for in the first place
✅ To become a bona fide female founder, not a gun for hire
Am I getting closer?🫣