04/09/2026
A pitch worthy of the Den. And a powerful moment for women’s cricket.
It was brilliant to see sisters Honor and Cat Black take Maiden Cricket into Dragons’ Den last week with a simple but important proposition: women and girls should not have to settle for cricket kit designed for men and boys!
Their female-first brand impressed all five Dragons, but the bigger victory was seeing the needs and ambitions of female players given such a prominent national platform.
At Tinies, we are proud to be supporting the wider growth of women’s cricket in the UK through the Penn Street Hits or Misses in Buckinghamshire. The team is the first in the country to have its own dedicated ground and clubhouse, with our CEO, Claire Adams, actively involved as Vice-President. The Hits or Misses are proud to wear Maiden kit, sponsored by Tinies!
As childcare specialists, we also understand that participation does not begin and end at the boundary. For many mothers, access to dependable childcare can be the difference between stepping onto the pitch and sitting out the season.
From better kit and dedicated facilities to practical family support, real progress happens when barriers are removed at every level.
Congratulations to Maiden Cricket for taking women’s cricket into the Den, and to everyone helping to build a more inclusive future for the sport.
See more from the BBC News article here: https://www.bbc.co.uk/news/articles/c5ywjqg2520o
