Gemma Gilmour Coaching

Gemma Gilmour Coaching Transformation Coach & Mentor
Embody your higher Self ❤️‍🔥 to scale 💸📈
👉 https://bit.ly/3TCg2SK A 9-5 job in an office was not my cup of tea. Not fun. Gemma

I've always been ambitious - I knew I wanted a career I loved, that was purposeful; helped others in life changing ways - but I also wanted a family and work-life balance that allowed me to enjoy both my career and time with my family. I'm a people person. I always have been. As the eldest of 4 children I had a knack of getting along well with kids, so when I stumbled into a career, working with a

utistic children, after having completed a degree in psychology, I believed I had found the career meant for me. I never considered myself an entrepreneur when I first started my business serving autistic children and their families - this sort of happened because there wasn't an alternative option. I carved out my own career path in a field/profession that didn't really exist in Scotland. I had no idea how hard it would be to build a business from scratch in a profession that had a bit of a stigma attached to it. It certainly felt like a double whammy - I had to find clients as well as defend my profession as a behaviour analyst. But I loved what I did. I completed a Masters degree in Applied Behaviour Analysis and continued to build my business whilst starting a family. The juggle was hard. I constantly felt torn between the 2 - guilty for not being completely present with my own kids and always thinking about the kids I worked with or ideas I had to grow my online business. Over the years I started getting more interested in building my online group coaching course for parents and my membership, I think I had run out of energy and motivation working directly with the kids, once I was a mum of 3! I found myself immersed in online marketing courses, hanging out with entrepreneurs more than behaviour analysts in Facebook groups and then I noticed I was investing my time in personal development and mindset. I realised my mindset was shot to bits, having defended my profession for years and dangerously 'confusing human being with human doing'. My confidence was not where it once was and I was in a place of scarcity and lack. At the start of the New Year - 2021 I decided to embrace Marie Kondo's philosophy 'if it doesn't spark you joy throw it out!' but not just with items in my wardrobe- I decided to adopt this mindset to everything in my life! That Summer I realised I was delegating more and more of my autism business to my sub-contractors...which was a red flag. Did I want to continue working as a behaviour analyst in the autism field? I decided to hire a mindset coach not only to help me figure out this question but also to reclaim my self esteem and self confidence that seemed to have evaporated over the years whilst I was busy mumm-ing and business building. I spent the most amount of money I have ever spent on my business/myself (my finger hovered over that pay button for ages!) and decided to go all in on a 12 week 1:1 coaching programme. It was the best decision I ever made and it didn't take me long at all to make the decision that I was stepping away from working in the autism field and that I wanted to become a mindset coach myself. I felt drawn to helping other working mums, who like me, were ambitious and driven to love their career, but equally valued being a great mum and spending time with their families. I wanted to help these women who constantly questioned themselves (e.g. am I good enough???) reclaim their self esteem, self worth and self confidence - to step into their power fully and completely and create a life they might have only dreamed about. I wanted to help women break out of survival mode, running on a hamster wheel spinning all the pates and help them become a conscious creator; to identify their values and make changes in their life that aligned with their values. I wanted to go deep...to help the women identify all their limiting beliefs, their broken thinking, behavior patterns and learn how to create, new, more empowering beliefs that FELT good for them. I spent alot of time studying how to connect the whole mind-body-emotion-soul - at a transformation level. And so, at the start of 2022 I started my new business as a transformation coach, helping women break out of perfectionism, procrastination, incessant worrying and over analysing. Helping women who are suffering from imposter syndrome and burn out - to change their mindset and change their life. How I do I do this for you??? Most people are stuck in stress / survival mode as a result of limiting beliefs and fear of rejection, not being good enough and letting go of control...
..The answer to all of this, is state management. A state = the sum of our thoughts and emotions. The key is learning how to choose your states without suppressing or bypassing anything. It means going through the three stages of transformation learning how to manage your state. Most of the time our state feels out of our control. It just happens. When you learn to recognise HOW you are creating your own states and responses, and to then transcend anything that doesn't serve you, replacing it with something else that does...you'll become the conscious creator that you really are and always have been. Here is some more detailed info about the 3 stages of transformation:

My coaching will help you build a solid sense of inner safety and teach you how to calm down your nervous system (ie stress responses). I use highly effective coaching processes that create change from the inside-out and make taking action effortless and easy for you. The change processes I use address the entire mind-body-emotion-soul system and have been developed from the core patterns and distortions in which most people find themselves stuck. They follow the natural three stage process of transformation: Clearing out the old; Awakening to and Aligning with the new; Co-creating with the Universe from a place of ease, surrender and flow

If this sounds like something that resonates with you and you'd like to learn more about the 3 Stages you'll go through, then I'd love to connect, just drop me a DM and we can chat more.

“But Gemma, how the hell am I meant to stay ‘detached from the outcome’ and ‘trust it’s working’ when I have bills to pa...
15/06/2026

“But Gemma, how the hell am I meant to stay ‘detached from the outcome’ and ‘trust it’s working’ when I have bills to pay?” my client asked me.

And like you, she’s done enough mindset and manifestation work to know this is non-negotiable. She knows money doesn’t respond to what you want.

It responds to who you’re being > the identity you’re operating from.

And yet she kept hitting the same wall. One I know you’ll recognise too.

👉 How do you stay in that clean, grounded, relaxed state when you’ve made sales this month but still haven’t hit your target?

When the end of the month is creeping closer and you’re trying not to check your Stripe notifications for the 50th time.

You know this is the work.

But knowing it intellectually doesn’t stop your nervous system reacting when the pressure rises.

And that reaction is the part that quietly changes how you show up, decide, sell, and lead.

This is the paradox most women never get help with.

It’s easy to feel abundant when things are flowing.

The real work is learning how to hold abundance steady when the numbers wobble.

Because the moment your system drops into urgency, you start broadcasting lack, even if your words still sound high vibe.

You grip tighter, start looking for evidence and make the fluctuations mean something.

And that’s often the moment money pulls back.

This is the work I do with my clients all the time. And when it clicks, it genuinely feels like turning the tap back on.

I’ve watched women go from compulsively checking their bank balance and questioning everything to signing multiple new clients in a single month after a dip that had completely knocked their confidence.

Nothing changed about their offers.
Nothing changed about their visibility.

What changed was their relationship with money and the identity they were operating from.

When you know how to shift out of lack while your external circumstances are still catching up, your actions land differently.

Your energy is steadier.

You show up from certainty instead of proving.

You follow what I call your joy compass instead of fear.

And money responds 💸

That’s the shift that can create more movement in a single month than the previous six months of trying harder ever did.

If you already have the offers, the visibility, and the consistency, but the money isn’t landing the way you want it to, this is often the missing piece.

Which is exactly why I created Wealth Rewired.

A money identity recalibration designed to train your nervous system to stay grounded, available, and expansive even when the numbers fluctuate, so money can land with more ease, stability, and certainty.

It’s completely self-study, meaning you can move through it at your own pace and listen on repeat over the summer 😎

Early bird pricing is available now for £555.

DM me WEALTH and I’ll send you the link 🔗

Who else is ready to tell imposter syndrome to f*ck off!?!Here’s my imposter syndrome story….I know - get a degree in ps...
08/06/2026

Who else is ready to tell imposter syndrome to f*ck off!?!

Here’s my imposter syndrome story….

I know - get a degree in psychology from Edinburgh university and *then* I'll feel good enough.

4 years later - degree completed ✔️

Still feeling wobbly…

Maybe I need a Master’s degree and *then* I'll feel like an expert.

Two years later, MSc completed, with a 20-month-old toddler and an 8-week-old baby in tow 😮‍💨

Still didn’t feel like an expert and still didn’t feel good enough.

Maybe once I complete my gazillion hours of supervision and pass the “big BCBA exam” to become a fully certified behaviour analyst… then I’ll feel confident.

Nope.

Still second-guessing myself. Still feeling like I was winging it.

So naturally… I had another baby.

Baby number three arrives.

My confidence was shot, my identity felt scrambled and yet, I had an established business, a team and physical premises.

On paper, everything looked “successful.”

But inside, I felt like a fraud...like this life was meant for someone else, like I was somehow faking it.

So I did what so many high-achieving women do. I invested in all the business coaching and marketing courses, convinced they would finally create that next level of success I thought I wanted.

Except they weren’t the solution either 🙈

Cue the quiet spiral of shame, doubt, and frustration.

My imposter syndrome held me back for years and yet externally, you’d probably never have guessed.

It wasn’t until my 40s, when I pivoted my career, that I finally saw what was actually happening.

It was never about gaining more qualifications or collecting more certificates (not one of my clients has ever asked to see my coaching certificate).

And it was never about learning more, although I’ll always be a lifelong learner.

It was about identity.

The version of me who still felt like she had to prove herself.
Who didn’t fully trust her own authority.
Who made her networth = her self worth

Identity is the lens you see yourself through when no one’s watching.

It shapes how you interpret success.

Whether you celebrate it or dismiss it.

Whether you trust yourself or second-guess yourself.

Whether you see evidence of your capability or evidence that you still have more to prove.

Looking back, I can see that every qualification, every achievement and every milestone gave me a temporary hit of confidence.

But because my self-concept hadn’t changed, it never lasted.

The feeling of “not enough” simply found a new place to hide.

And I know I’m not alone in that.

I’ve sat in rooms with incredibly successful women who have decades of experience, impressive credentials and results most people would dream of, and still hear them quietly questioning themselves.

Still waiting to feel more ready.
Still believing confidence lives on the other side of the next achievement.

That’s why this conversation matters so much to me.

Because I know how exhausting it is to spend years chasing a feeling that never seems to come, no matter how hard you work.

The irony is that imposter syndrome isn’t usually a sign that you’re unqualified.

It’s often a sign that your identity hasn’t caught up with your reality.

And no certificate, strategy or achievement can do that work for you.

❤️

Them : “You just need to trust yourself more.”Me: “Cool. How?”Them: “You just need to believe in yourself more.”Me: “Gre...
07/06/2026

Them : “You just need to trust yourself more.”
Me: “Cool. How?”

Them: “You just need to believe in yourself more.”
Me: “Great. How?”

Them: “You need to back yourself.”
Me: “Amazing. How?”

Them: “You need more confidence.”
Me: “Perfect. HOW?”

For years I felt like I was trapped in what I call the how hole.

I understood the advice. I agreed with the advice.

But when it came to actually applying it so I could have all the “selfs” - the self-worth, self-confidence, self-belief and self-trust that everyone talks about - I couldn’t seem to make it stick.

I wanted to show up and be seen. Not just more visible, but visible as the expert. The go-to person in my field.

I wanted to become more visible through speaking, events, live trainings and video content without feeling like I needed a week to psych myself up beforehand.

I wanted to sell to the clients I really wanted to work with and stop feeling like I was chasing opportunities that should have felt aligned.

I wanted to make bigger decisions.

Take bigger risks.

Trust myself when there was no evidence.

That last one is the hardest, isn’t it?

Because backing yourself when things are working is easy.

Backing yourself when there is no proof yet, when the outcome is uncertain and you can’t see how it’s all going to unfold, is a completely different skill.

The problem was that my mind and body seemed to be having completely different conversations.

Logically, I knew exactly what I wanted to think.

I knew what I wanted to believe and how I wanted to show up.

But when it was time to actually do the thing, something else would take over.

The doubt.

The hesitation.

The urge to wait.

The need for more certainty.

The temptation to stay where it felt safe and familiar.

That’s because knowing what to do and being able to do it are not the same thing.

Nobody teaches us how to manage our mind when we’re scared. Nobody teaches us how to process uncertainty or how to trust ourselves when the outcome isn’t guaranteed.

Nobody teaches us how to keep moving when there isn’t any evidence yet that it’s working.

And yet those skills influence our results more than almost anything else.

The women creating extraordinary results aren’t fearless. They haven’t eliminated doubt.

They’ve simply learned how to lead themselves through uncertainty instead of letting uncertainty lead them.

That’s exactly what we do inside a 1:1 Breakthrough Session.

In 90 minutes we’ll uncover the core limiting beliefs, emotional reactions and behaviours that are ultimately creating your results.

3 spots for £97 (normally £350)

Comment BREAKTHROUGH and I’ll send you the details ❤️‍🔥

You’re successful… but do you actually feel free?Not just financially.I mean free from the constant overthinking.Free fr...
02/06/2026

You’re successful… but do you actually feel free?

Not just financially.

I mean free from the constant overthinking.
Free from worrying about money.
Free from feeling like everything rests on your shoulders.
Free to enjoy the life and business you’ve worked so hard to create.

Because making money is powerful.

But creating wealth that actually supports your life, your peace, your relationships, your choices and your capacity to exhale?

That’s a whole different level.

That’s exactly why I’m so excited to be speaking at the Wealth & Freedom Summit alongside 15 incredible experts in wealth, mindset, sales, leadership and financial freedom.

From 8th–12th June, we’ll be sharing practical strategies, powerful mindset shifts and real conversations to help you create more wealth, more freedom and more choice in your life.

Inside the summit, you’ll discover:

🔥 How to magnetically attract buyers, not just browsers, with content that converts

🔥 The missing link between ambition and results and why knowing what to do isn’t always enough

🔥 How to sell more naturally without feeling pushy, awkward or “salesy”

🔥 Wealth-building strategies and investor insights most people never hear about

🔥 Inspiring stories from women who have created extraordinary success on their own terms

And so much more.

And the best part?

It’s completely free.

I’d love for you to join us.

Because success is wonderful.

But success that comes with freedom, peace of mind, genuine choice and the ability to actually enjoy the life you’re building?

That’s the goal ❤️

Link to sign up is in the comments below 👇

Imagine what your business would look like if you stopped making yourself smaller than your expertise.If you stopped rew...
31/05/2026

Imagine what your business would look like if you stopped making yourself smaller than your expertise.

If you stopped rewriting the post 17 times before sharing it.

Stopped softening your message so nobody could disagree with it.

Stopped looking around the room to see what everyone else was doing before deciding what you thought.

Imagine raising your prices and feeling completely at peace with it.

Talking about your offers without overexplaining.

Showing up online without that little voice asking “who do you think you are?” and “you’re too much - tone it down”

Imagine being known for what you do. Not because you’re the loudest or because you’re posting 5 times a day. Because people can feel your *conviction* ❤️‍🔥

Because you’ve finally stopped hiding behind your expertise and started embodying it.

The women I work with aren’t lacking skill. They’re brilliant at what they do. Already helping people, already creating results, and already capable of far more than they’re currently allowing themselves to hold.

But every time business asks them to expand, to be seen more, charge more, trust themselves more deeply, or lead at a higher level, something inside them reacts.

Sometimes they hesitate, overthink or throw themselves into more work, more fixing, more planning, and more doing.

Sound familiar?

Because somewhere along the way you learned that growth comes with a cost.

More success = more responsibility.

More visibility = more judgement.

More money = more pressure.

And more freedom somehow gets translated into more work.

So you stay busy, keep improving, keep tweaking and searching for the next thing.

All while quietly negotiating with yourself about the very thing you say they want.

And the cost is bigger than slower growth.

It’s lying in bed thinking about work when you’ve already built the systems.

It’s creating white space in your calendar and feeling compelled to fill it.

It’s having support around you but still feeling like everything rests on your shoulders.

It’s reaching goals you worked hard for and immediately moving the goalposts again.

It’s building a business designed to give you freedom whilst rarely feeling free inside it.

That’s exactly what we’re changing inside The Shift.

Over the next three months, we’ll work together to change the way you think, feel, and respond when business stretches you, so you stop falling back into the same emotional and behavioural loops every time growth asks more of you.

We’ll be rewiring the subconscious fears, beliefs, and self-protective responses that keep you second-guessing yourself, overworking, procrastinating, people-pleasing, undercharging, avoiding visibility, or constantly searching for certainty outside yourself.

The result is deep self-trust.

The kind that allows you to embody your expertise, become a category of one in your industry, make decisions faster, sell more naturally, charge premium prices with confidence, and create success without feeling like you have to hold everything together through sheer force of will.

Because the goal isn’t simply more money, visibility, or clients.

It’s building a business that feels as good on the inside as it looks from the outside.

We start this week.

There are 2 spaces remaining and doors close tomorrow at midnight.

And because money is one of the biggest places women lose trust in, Wealth Rewired is included as a bonus for this round. ❤️‍🔥

If you’re ready to stop making success harder than it needs to be and start leading from self-trust instead of self-protection, message me SHIFT.

“But if I fail, then it’ll be true that I’m not good enough and I don’t have what it takes. That everyone else was right...
30/05/2026

“But if I fail, then it’ll be true that I’m not good enough and I don’t have what it takes. That everyone else was right and I’ll never get to have what I really want.”

So you go all in… 90%.

Because that last 10% gives you an escape route. Something to blame if it doesn’t work out.

Because if you never fully commit, you never have to discover what might have happened if you did.

The problem is that this creates the very thing you’re trying to avoid.

You work hard and get some results. You get close. But never quite as close as you hoped.

Which reinforces the belief that success must be for other people. That they have something you don’t. That you need another qualification, another strategy, another certification, another year.

Meanwhile, the real issue isn’t capability.

It’s the meaning you’re attaching to the possibility of failure.

I see this all the time with women who are incredibly talented, highly experienced, and more than capable of creating the results they want.

But they’re still protecting themselves from what failure might mean, so they hold back just enough to stay safe.

Yesterday, Ellie and her basketball team lost by two baskets.

Just two.

You could see the determination on their little faces. The focus. The effort. How badly they wanted to win.

They played full out and they still lost. That happens sometimes.

The interesting part is what comes next.

Because disappointment is inevitable. When something matters to you, it’s natural to feel it.

Making that disappointment mean something about who you are and whats possible for you is the part that’s optional.

You can decide that losing means you’re not a good player.

You can blame your teammates, blame the coach, or decide you’ll never be good enough.

Or you can feel disappointed, learn from it, and show up again next week ready to play.

Entrepreneurship asks exactly the same thing of you.

You won’t always hit your income goal, you won’t always fill the room and you won’t always get the outcome you hoped for.

The question is whether you’re willing to keep backing yourself when that happens.

Whether you can experience disappointment without turning it into evidence.

Evidence that you’re not good enough or that you’re behind or that maybe success isn’t meant for you.

The women who create extraordinary results aren’t the women who never fail.

👉They’re the women who stop using failure as a measure of their worth.

Read that again.

They let it be feedback, learn the lesson and then they go again. ALL IN ❤️‍🔥

That’s self-leadership.

And it’s one of the most valuable skills you’ll ever develop as a business owner.

Your next level is not asking for more information. It’s asking for a different version of you.Because the woman who bui...
25/05/2026

Your next level is not asking for more information. It’s asking for a different version of you.

Because the woman who built your current level of success is not the same woman who can hold the next level of visibility, money, leadership and expansion you’re being called into.

And deep down you already know it.

You know where you’re playing smaller.
You know the decisions you’ve been delaying.
You know the visibility your business is asking for next.

But every time growth becomes available…self-protection takes over.

You overthink moves you already know you need to make.
You soften your message when it’s time to sell.
You hesitate before visibility.
You pull back after momentum.
You make the business heavier than it needs to be.

But because growth asks for more than just strategy (that’s the easy bit)

It asks for the capacity to hold:
✨ visibility
✨ leadership
✨ money
✨ uncertainty
✨ expansion itself

…without dropping back into old survival patterns every time things get bigger.

Because you can have the best strategy in the room…but if your body still treats visibility, judgement, money or leadership as unsafe… you’ll keep sabotaging the very level you’re trying to reach.

And it’s costing you:
🥺 sales you should already be making
🥺 opportunities you’re ready for but still shrinking from
🥺 cleaner decision-making
🥺 consistency
🥺 peace
🥺 the business growth you KNOW you’re capable of

Because your business will only grow to the level YOU feel safe holding.

That’s why I created THE SHIFT ❤️‍🔥

A 3-month identity rewiring experience for the woman who is done circling the same ceiling and done letting self-protection run the show.

Inside The Shift we work on the subconscious behaviours and nervous system patterns affecting your business in real time…

So you can stop spiralling, hesitating and abandoning yourself halfway through expansion…and start becoming the woman who can:

✨ hold visibility
✨ make bold moves faster
✨ sell directly
✨ lead with conviction
✨ trust herself under pressure
✨ stop collapsing every time her next level requires more of her

You’ll also receive:
🔥 BONUS business strategy coaching
🔥 BONUS breathwork modules

AND…🥁🥁🥁🥁🥁

🔥 The first 5 women also receive FREE access to Wealth Rewired (Usually £1111.)

Wealth Rewired is my money mindset and wealth identity programme designed to help you stop operating from scarcity, pressure and fear around money and start feeling safer holding wealth, visibility and expansion without your nervous system panicking every time things grow.

This is not another course that temporarily motivates you before you fall back into the same patterns.

This is deep behavioural and identity work for the woman who is done visiting her next level and ready to become the version of herself who actually gets to live there.

DM “SHIFT” ❤️‍🔥 for details

Isn’t AI a gift in so many ways? ❤️Here’s little me with current me (let me know which one’s your favourite 😊). I honest...
25/05/2026

Isn’t AI a gift in so many ways? ❤️

Here’s little me with current me (let me know which one’s your favourite 😊). I honestly can’t stop looking at these images.

Imagine being able to go back in time for five minutes and sit beside little you.

What would you say?

I think I’d say:

“Relax. It all works out. Even when it looks like it isn’t working out… it is. Stop worrying so much about what other people think and enjoy the ride a bit more.”

What a joy it’s been to experience this life.

A childhood in the 80s.
Being a teenager in the 90s.
Travel and adventure.
Love.
Heartbreak.
Babies (I miss my babies being babies 😭).
Skipping the whole corporate career thing and founding two businesses instead.
Following my joy compass over and over again.

I genuinely wouldn’t change a thing.

I’ve also been so blessed with the people around me throughout my life.

A lady at the retreat I spoke at on Saturday said to me: “You have such a lovely strong aura.”

Which might sound like quite a unique compliment, but I actually hear things like this a lot.

I don’t know much about auras 😂 but I do know I’ve always had an energy that seems to make people feel safe, welcome, seen and comfortable enough to fully be themselves.

Maybe it’s because I’m the eldest of four. Or maybe it’s because I was raised by a mum who is one of the most optimistic, smiley humans you could ever meet.

Either way, I’m grateful for little me, past me, present me… and future me too ❤️

Honestly my coach will probably have her head in her hands when she sees this post 😂Every time she says:“Slow down to sp...
22/05/2026

Honestly my coach will probably have her head in her hands when she sees this post 😂

Every time she says:

“Slow down to speed up, Gemma.”
“No more rush energy.”
“Plan your launches properly.”

And I’m like…

“But I’ve had an AMAZING idea for an offer and I need to put it into the world immediately because I want to start it tomorrow.” 😆🙈

But honestly, this one wouldn't leave me alone because it might be the juiciest offer I’ve created yet 🌶️

No fancy graphic.
No polished sales page.
Just a Google Doc, a lot of excitement, and a really clear knowing that this needs to exist.

It’s come off the back of so many audits and breakthrough sessions I've done this year with brilliant women who are experts at what they do… but still feel like they’re carrying the full weight of everything.

Women who know they’re meant for more..
more visibility,
more money,
more ease,
more leadership,
more freedom...
...but behind the scenes are still overthinking, overworking, second-guessing themselves, and feeling pulled backwards at the exact moment they want to expand.

Because some part of them still doesn’t fully feel safe with being seen more, receiving more, leading more, and holding more.

So I created:

THE SHIFT 🔥

A brand new 3-month coaching container for the woman whose business is ready to grow but whose internal world still contracts at the exact moments her next level requires expansion.

This is for the woman who is done circling the same patterns.
Done letting self-protection run the show.
Done building a business from a state of brace.

And the bonus for the first 5 women who join is honestly INSANE 👀🔥

Because we’re not just working on your worthiness, leadership, self-trust, and subconscious patterns…
..you’ll also get instant access to Wealth Rewired - my entire money mindset and identity programme so we can rewire the part of you that still contracts around receiving, holding money, and expansion 💸

This is the work that changes success at the level of your body.

Not just how much you make but how safe you feel to hold more.

DM me SHIFT and I’ll send you the details 🔥

19/05/2026

Co-working trip to Portugal this September 🇵🇹No agenda.
Just a beautiful villa, sunshine, deep conversations, space to work, time to play, and a group of women who just get it.
“A tonic for the soul.”
Emoji below for more info 👇

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Alford
Aberdeenshire

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