BUFF

BUFF Inspiring a more conscious world through the thrill of adventure. Explore our sustainable headwear an

Inspirer un monde plus conscient à travers le frisson de l'aventure. Découvrez nos couvre-chefs durables et nos foulards multifonctionnels: buff.com

12/06/2026

Summer running is here ☀️🏃‍♀️🔥

When the temperatures rise, staying cool becomes part of the challenge. That's why CoolNet UV® Neckwear is always part of Lydia Oldham's running kit.

Lightweight, breathable and with UPF 50 sun protection, it's designed to help keep you comfortable on hot summer runs. One of Lydia's favorite ways to wear it? Wet it before heading out and wear it around the neck for an extra cooling effect 💦

Check our CoolNet UV® Neckwear collection here 👇
https://ow.ly/r9Vw50Zb9Gr

10/06/2026

There’s a BUFF® sock for every kind of summer adventure 🧦☀️

Good news: our socks are now available online in North America too!

Check out the full collection 👇
https://ow.ly/bU1n50Z4EMg

🌊 This World Ocean Day, we celebrate and protect what inspires us most: the ocean.For the third year in a row, we’ve tea...
08/06/2026

🌊 This World Ocean Day, we celebrate and protect what inspires us most: the ocean.

For the third year in a row, we’ve teamed up with Surfrider Foundation an organization dedicated to protecting oceans and coastlines through environmental action, education and community engagement.

This year’s collection features artwork by French artist Louise Lecoeur, inspired by the movement, energy and ever-changing rhythm of the Basque coast. Through bold colors and fluid forms, her designs celebrate the deep connection between people, nature and the sea 🎨🌊

We’re proud to allocate a portion of every sale to support Surfrider’s mission to fight plastic pollution and help preserve our oceans for future generations. ♻️

Happy World Ocean Day! 💙

We just want what we deserve 😭A real neckwear emoji please 🙏🏻From caps to neckwear, gloves and socks, we've got you cove...
05/06/2026

We just want what we deserve 😭

A real neckwear emoji please 🙏🏻

From caps to neckwear, gloves and socks, we've got you covered from head to toe.

Discover the Spring/Summer Collection 👇
https://ow.ly/b5kc50Z7vFg

Why we run? 🏃🏼‍♀️Every runner has a reason to run. Every answer is different.Whether it’s for freedom, connection, adven...
03/06/2026

Why we run? 🏃🏼‍♀️

Every runner has a reason to run. Every answer is different.
Whether it’s for freedom, connection, adventure, mental health, community, challenge, or a new PB, today we celebrate what moves us.

Today is Global Running Day, and we want to celebrate the one thing that unites us all: running. Join us today for our virtual Strava event: run whenever you want, wherever you want, on trail or on road, for any distance. All the details are on our BUFF® Strava Club

Join our Strava community here👇🏼
https://ow.ly/m78R50Z6Lfa

Some things are made to last. In 2023, we joined the movement, a global community of companies that meet high standards...
01/06/2026

Some things are made to last.

In 2023, we joined the movement, a global community of companies that meet high standards of social and environmental performance, accountability, and transparency.

Today, we’re proud to have renewed our B Corp certification.For us, this is more than a badge. It reflects an ongoing commitment to do business in a way that considers people, communities, and the planet.

Learn more here 👇🏼
https://ow.ly/XeZg50Z65RI

Your May favorites are in 👀From lightweight summer essentials to breathable running staples, these were your top 3 BUFF®...
31/05/2026

Your May favorites are in 👀

From lightweight summer essentials to breathable running staples, these were your top 3 BUFF® products picks this month:

☀️ CoolNet® UV National Parks Banff
🌸 Merino Lightweight Prints – Orisa Pink Azalea
🏃‍♂️ Speed Cap – Solid Black

Which one is your favorite?
Check the collection here 👇
https://ow.ly/XsQe50Z47Rc

4 letters: U T M B.What started around Mont Blanc became the ultimate reference in trail running.But ultra-distance is a...
29/05/2026

4 letters: U T M B.
What started around Mont Blanc became the ultimate reference in trail running.
But ultra-distance is about more than distance. Sooner or later, the light fades. The temperature shifts. The race changes.

Those are the hours that inspired the BUFF® x UTMB World Series 2026 Collection: the unseen ones, where the body is pushed further, the mountain feels quieter, and every choice matters more.

Fluorescent tones cut through the darkness not to stand out, but to guide you forward.

Check the new collection here 👇
https://ow.ly/2eeI50Z32QN

27/05/2026

It all started with one legendary journey: the tour of Mont Blanc.
The iconic UTMB Mont-Blanc 174km race starts at 5:45 PM, at the end of the day, just before the light fades and the race becomes something else.

When the crowds disappear, the temperature drops and the mountain goes quiet, what remains is the essence of UTMB.
That feeling inspired the BUFF® x UTMB World Series 2026 Collection, built for the unseen hours of the race, with the protection, clarity and adaptability needed to own the night! 🌝

Because UTMB has always been more than a race. 😉.

Check the new collection 👇
https://ow.ly/xpYW50Z32U8

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