Borderlands Trail Running

  • Home
  • Borderlands Trail Running
Website Contact the business

Borderlands Trail Running Borderlands is a media platform exploring trail running beyond races and results. The heart of trail running. The overlap of community and running.

We tell stories about the people, mindset, and culture shaping the edges of the sport.

Seeing someone you identify with do something extraordinary can change what feels possible.Vivek Gowri and I talked abou...
27/10/2026

Seeing someone you identify with do something extraordinary can change what feels possible.

Vivek Gowri and I talked about representation, belonging, and what it means to take responsibility for a sport you love.

Episode 327 of Borderlands is live now.
-
Vivek Gowri | San Francisco Running Company

Cole Townsend built Running Supply around his taste in running products and culture. Now, through a residency at Heartbr...
26/10/2026

Cole Townsend built Running Supply around his taste in running products and culture. Now, through a residency at Heartbreak in Cambridge, that perspective has a physical home.

A smart collaboration between independent media and specialty retail. Both bring something the other doesn’t have.

More on Run Intel, Episode 4.

Cole Townsend x Running Supply x HEARTBREAK

24/10/2026

What if trail running had a late night show?

Anton Krupicka, Jazmine Lowther, Michelino Sunseri, Bob Crowley and Aaron Gillespie from Underoath.

It does now.

ANALOG is doing its first show in SALT LAKE CITY at the STATE ROOM on November 1.

Tickets available now at thestateroompresents.com

24/10/2026

What if trail running had a late night show?

It does now.

ANALOG is doing its first show in SALT LAKE CITY at the STATE ROOM on November 1.

Tickets available now at thestateroompresents.com

Not every running community needs to be monetized.Last week, I talked with Vivek Gowri about the economics of running st...
19/10/2026

Not every running community needs to be monetized.

Last week, I talked with Vivek Gowri about the economics of running stores and the opportunities for brands to support the gatherings those stores create.

Katie Douglas of Running Wylder offered another perspective. She’d rather cover the costs herself than compromise the community she’s building.

Meanwhile, Freetrail and Rogue Expeditions are taking 16 runners to Switzerland for a week at $4,495 per person.

Two very different approaches. Both worth paying attention to.

The question for running marketers isn’t simply how to get closer to runners.

It’s what you’re contributing once you get there.

More on Episode 3 of Run Intel.

What if trail running had a late-night show?That’s the idea behind ANALOG Salt Lake City.Anton Krupicka headlines. Aaron...
18/10/2026

What if trail running had a late-night show?

That’s the idea behind ANALOG Salt Lake City.

Anton Krupicka headlines. Aaron Gillespie of Underoath + The Almost is the musical guest. Tim Twietmeyer, Bob Crowley, Jazmine Lowther and Michelino Sunseri join us for conversations about where trail running has been and what it’s becoming.

Not a conference. A night out built around trail running.

NOV 1 | THE STATE ROOM | SALT LAKE CITY
LONG LIVE THE LOCAL ULTRA.

Tickets on sale now at thestateroompresents.com. What if trail running had a late night show?ANALOG | SLC
18/10/2026

Tickets on sale now at thestateroompresents.com.

What if trail running had a late night show?
ANALOG | SLC

What if trail running had a late-night show?That’s the idea behind ANALOG SLC, a night of conversations, film, and live ...
14/10/2026

What if trail running had a late-night show?

That’s the idea behind ANALOG SLC, a night of conversations, film, and live music celebrating the people and culture of trail running.

On November 1, Jazmine Lowther and Michelino Sunseri join us for a conversation about democratizing the sport. Who has access to the knowledge, coaching, and tools that help runners improve? And what happens when more people get that opportunity?

It’s one conversation in a much bigger evening.

Anton Krupicka headlines. Tim Twietmeyer and Bob Crowley join us to talk about the future of the local ultra. We’ll screen a new La Sportiva film, and Aaron Gillespie of Underoath + The Almost is our musical guest.

Not a conference. Not an all-day event. A night out built around the sport we love.

LONG LIVE THE LOCAL ULTRA.

NOV 1 | THE STATE ROOM | SALT LAKE CITY

Tickets on sale now.

Jazmine Lowther

There’s a lot of sameness in running right now.Which makes Satisfy’s willingness to try something different interesting ...
14/10/2026

There’s a lot of sameness in running right now.

Which makes Satisfy’s willingness to try something different interesting to us.

The Rocker is a strong point of view. Whether it works for everyone is beside the point.

We’d rather see brands take risks than make another version of something that already exists.

—-
SATISFY
THE ALMANAC | A considered look at gear beyond performance.

Dylan Bowman has spent much of his life in trail running. First as a professional athlete, now building Freetrail into o...
13/10/2026

Dylan Bowman has spent much of his life in trail running. First as a professional athlete, now building Freetrail into one of the most influential voices in the sport.

We sat down at San Francisco Running Company and talked about what building Freetrail | Trail Running Content, Community, & Culture has meant for his own relationship with running, the financial sacrifices, the responsibility that comes with influence, and whether he’d do it all again.

I asked him if it was worth it. His answer was fascinating.

Dylan Bowman Is Still Figuring It Out.

Episode 326. Borderlands Trail & Ultra Running Podcast.
-

Photo credit: Ryan Thrower

Address


Website

, ,

Alerts

Be the first to know and let us send you an email when Borderlands Trail Running posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Borderlands Trail Running:

Shortcuts

  • Want your business to be the top-listed gym/sports facility?

Share