Kerdu

Kerdu I help to upgrade your mindset to get further faster!

23/07/2026

Confidence can be trained💪🏼

A huge thank you to for inviting me back to their basketball camp to do Mindset Fitness for the third year in a row. It means a lot to see one of Estonia’s leading basketball clubs investing in young athletes beyond basketball skills and physical training.

This year we introduced board breaking.

It may look like just breaking a board, but that’s not what the athletes are really learning.

Before every break, they practiced visualization, made a clear decision, committed to it, and experienced what confidence feels like when the mind and body work together.

Those are the same skills they’ll use when taking a big shot, responding to mistakes, or facing challenges beyond sport.

A special thank you to for joining me as an assistant coach again this year. He’s a great example of an athlete who trains his mind just as intentionally as his body.

If you’d like to bring this experience to your camp, team, or sports organization, I’d love to help your athletes build confidence through an experience they’ll never forget.

Because confidence isn’t something you’re born with.
It’s something you train. 💪

🎥 by 🙏🏼

15/07/2026

Great coaches never stop being studentsđź“ť

One of the biggest gifts in my coaching journey has been learning Neuroencoding® directly from my mentor, , founder of .

His work has helped elite performers. From Olympic athletes and NBA players to Fortune 100 CEOs and I’ve been fortunate to learn these methods directly from him.

During one of our live Q&As, I asked him how he’d help basketball players become more consistent at the free throw line.

His answer started with something Steph Curry says after a miss:

“I didn’t get that one in.”

Such a small shift in language. Such a big shift for the brain.

Instead of telling your brain “I missed,” you’re telling it there’s another opportunity. That changes what your brain expects next.

These are the same Neuroencoding® principles I now teach the athletes I coach.

If you’d like to learn how I use these tools to help athletes perform under pressure and become more consistent at the free throw line, send me a DM and let’s jump on a quick intro call.

Grateful to keep learning from the best. 🏀🙏

10/07/2026

What I wish I knew earlier👇🏼

If I could go back and tell my younger self one thing, it would be this:

Train your mind the same way you train your body.

Your thoughts aren’t just something you have. They’re something you can train.

That’s why I do what I do.

I’m grateful I get to pass that lesson on to young and professional athletes today. ❤️🏀

24/06/2026

I’ve never met an athlete who doesn’t train their body.

But I’ve met many athletes who struggle with confidence, pressure, self-doubt, or focus and assume that’s just part of who they are.

I see it differently.

Just like your body adapts to physical training, your thinking adapts to what you practice.

Confidence, focus, resilience and emotional control. aren’t just traits.

They’re skills. And skills can be trained.

That’s why I’m so passionate about Mindset Fitness.

Because what happens between your ears shows up in your performance just as much as what happens in the gym.

We train our body for performance. Why not train our thinking too?

12/06/2026

What is Mindset Fitness?💪🏼

Most people understand physical fitness. You go to the gym to train your body. But what about your mindset?

What do you do when:
→ pressure hits?
→ confidence drops?
→ fear shows up?
→ one mistake throws you off course?
→ you start doubting yourself?

That’s where Mindset Fitness comes in.

Mindset Fitness is training the skills that help you perform when it matters most:

âś” Focus
âś” Confidence
âś” Emotional control
âś” Resilience
âś” Self-belief
âś” The ability to bounce back from setbacks

Just like physical fitness, these skills can be trained.

This is what I teach through my workshops, trainings, and 1:1 coaching.

While many of my clients are athletes, I also work with entrepreneurs, leaders, and other high performers who want to perform at their best under pressure.

Because your results will rarely outperform your mindset for long.

P.S. I currently have room for 2 athletes or high performers this summer inside my 1:1 Mindset Fitness coaching program🤫

If you’d like to explore what that could look like for you, send me a DM.

🎥 .visuals

27/05/2026

Should more elite teams be implementing this?👇🏼

Absolutely.

That’s why I got excited seeing UCLA openly talk about their Mind Gym after winning the NCAA championship and sending 6 players to the WNBA.

Their head coach talked about going to the “mind gym” the same way athletes work on strength, conditioning, defense, or skill development.

And honestly… this is where elite sport is heading.

As a former professional athlete and Division 1 player, this deeply resonated with me because when I was playing, nobody taught us that the mind could be trained too.

We trained our bodies relentlessly. But when it came to pressure, fear, confidence, self-doubt, mistakes, emotions, identity, or bouncing back after failure… most athletes were left alone to figure it out themselves.

That’s a big reason why I created Mindset Fitness, which I have also called a gym for your mind.

Because elite performance is not only physical. The goal is to train your mind so it becomes stronger than your emotions under pressure.

Today, I’ve had the opportunity to implement this work with elite athletes and national teams in Estonia, and seeing programs like UCLA normalize this work at the highest level is incredibly exciting.

The best athletes in the world are no longer training only the body. They’re training the mind too.

So athletes, what are you currently doing to train that part of yourself?

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