09/08/2024
is a vibrant little town in eastern France 🇫🇷.
With a moved history between France and Germany, it has become one of the most beloved destinations due, also, to its unique esthetic.
But if you are a fan of silence and minimalism, this destination is NOT for you.
And this is the first lesson to take on for your brand and business too:
1. Celebrate unapologetically who you ARE for ( lean into that, if more Color is better ❤️❤️❤️ for you, than you’ll become known for that and THE to GO to place for people who really love color.
2. Don’t loose precious resources trying to convince who you’re absolutely not for, to change: the beige loving people, the fifty shades of grey ones, the ones who enjoy big, clean, white walls because it suits and soothes them, are never going to be fans of this vibe.
3. Consistency is one of the pilars of personal branding (as well as business branding).
has been consistently, over hundreds of years a very colorful town , so it’s fans have had time to recommend it to similar people. Colmar hasn’t changed ( even if political ownership of it has switched) its personal brand from highly colorful to simplistic and minimalistic or industrial 🏭.
Today, this is what to answer for your brand without paying thousands for branding:
* I am for clients who loooove ….
* I am NOT for clients who….
Share your answer bellow 💁🏻♀️☺️👇🏻
Curious 🤨, do You like colorful, maximalist spaces?