Jonathan Goodman

Jonathan Goodman If you like to exercise and read books, follow me for simple ideas about habits, health, and money. Get my newest book (Unhinged Habits).
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-Coach Jon
06/20/2026

-Coach Jon

A valuable reframe: if your job gives you the freedom to have coffee with your partner, lunch with friends, dinner with ...
06/19/2026

A valuable reframe: if your job gives you the freedom to have coffee with your partner, lunch with friends, dinner with your family, and exercise regularly, you're already successful.

-Coach Jon

✅Follow Jonathan Goodman for career support if you work in health and fitness (or want to.) - You deserve to get paid f...
06/19/2026

✅Follow Jonathan Goodman for career support if you work in health and fitness (or want to.)
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You deserve to get paid fairly.

Additionally, a financial exchange is important for the personal trainer’s client’s results.

Free information is everywhere.

If somebody was going to get in shape without a fitness trainer with free info, they would’ve already done it.

A fact of life is that “people who pay, pay attention.”

Can I get an amen? 🙏

Last week, I had one of my best creative days in months. Ideas were sharp. Decisions came easy. I wrote more in an hour ...
06/18/2026

Last week, I had one of my best creative days in months. Ideas were sharp. Decisions came easy. I wrote more in an hour than I sometimes do in a full day.
I went back and looked at what I'd done differently.
Nothing special. No new supplement. No perfect sleep. No life-changing morning routine.
I'd just gone for a run before sitting down to work.
The only variable that mattered. Also the one I'd been skipping most of the week.
Not a coincidence.
NOTHING upgrades my thinking like exhausting my body first.
When I've pushed myself physically, my focus sharpens. My decisions come faster. The noise quiets. The work flows.
Your body is hardware. Your mind is software.
Stop trying to optimize the software when the hardware hasn't been touched.
Exercise is the best investment in your success.
-Coach Jon

“I’m busy. I’ll join a gym later.”A friend said this to me two weeks ago. And he is busy.He’s got two kids, a job, and f...
06/18/2026

“I’m busy. I’ll join a gym later.”

A friend said this to me two weeks ago.

And he is busy.

He’s got two kids, a job, and family to take care of.

The problem is that my friend is 37 years old.

He’s been saying that he’ll start taking care of himself “later” since College.

“Later” is a dangerous word.

There will always be a later.

But if you keep pushing off health and fitness until “later” it will be too ‘late’.

Here’s what I told my friend,

“Don't wait until you have "free time" to start a fitness program.

Because then when you get busy again, you'll stop.

The best time to start is actually when you're busy.

Learning how to fit it in when time's are tough means you'll stick with it long-term.”

Then I left him with this,

“You get one body. Take care of it, and it gets stronger. Ignore it, and it breaks down.

It’s a binary decision.

Use it to improve your odds of living a long and healthy lift.

Abuse it and you’ll be in pain and die before your friends.”

This is mortality. It’s the choice we’ve all been given.

Living life out of shape is harder than working out.

-Jon

06/17/2026

I’ve made millions selling books.

But hitting your goals feels hollow. Unless you plan for one thing.

Most people set goals. Almost nobody designs how they’ll celebrate hitting them.

I wrote about the 4S Celebration Protocol in Unhinged Habits. Amy Landino just broke it down on YouTube and nailed why it matters more than the goal itself.

Promotion lands, new goal.
Book ships, new goal.
The win becomes the floor.

Here’s how to actually feel them:

For every important project, pick 2-3 milestones. Finish this sentence for each:

After I ___, I will ___, with ___.

Then design the celebration around four rules:

- Shared. With someone you care about.

- Scheduled. A real date on the calendar.

- Sacred. Both of you commit. If the milestone slips, the celebration doesn’t.

- Significant. Outside your normal routine. Novelty is the point.

The book was something I did alone. The process became something I shared.

We’re not supposed to chase the life we want alone.

The 4S protocol is how you build the people you love into the journey, not just into the photo at the end.

Amy walks through the whole system on her channel.

Comment “4S” and I’ll send you the link to watch it.

— Jon

When my wife got extremely sick during the writing of my last book, I made a note to my editor about a few themes that m...
06/16/2026

When my wife got extremely sick during the writing of my last book, I made a note to my editor about a few themes that might be worth weaving in.

One of them was this: Years of showing up to the gym when I didn't feel like it banked me a lot of fitness in reserve.

Not fitness as in a six-pack. Fitness as in — when life fell apart, my body didn't. I won’t sugarcoat it, it was hard. But that fitness I’d banked helped me gather the energy to show up for her, for the kids, for the work that still had to get done.

In your 20s you probably don’t think about stuff like that. I certainly didn’t. I wanted to look good.

At 40, if you're still showing up, you understand something most people don't — that the gym isn't about today. It's about the version of you who's going to need that reserve someday.

-Coach Jon

I think a lot about living. We get one shot at this life. It’s easy to be passive about our work, relationships, and fit...
06/16/2026

I think a lot about living.

We get one shot at this life.

It’s easy to be passive about our work, relationships, and fitness.

I don’t want to be passive.

I want to attack life.

I want to go deep with people I love.

I want to build the strongest body possible.

And I want to make the most of my time here.

To help, I make rules.

This post has some of them.

Maybe I’ll share more later.

For now, I’m genuinely curious, what would you add?

-Jon

I’m an author and just deleted every social media app off my phone.I’m publishing more and better content as a result ac...
06/15/2026

I’m an author and just deleted every social media app off my phone.

I’m publishing more and better content as a result across IG, FB, Li, X, and Threads.

Building the team and machine to get here has been a four-month process.

Here’s the people and process I’ve followed. And if you want to know more after reading, I’ve got a free presentation you can watch.

I’ve got nothing to sell you. This has just changed my life. Gave me back time and attention with my kids. Wanted to share.

The people:

-A project manager
-2 VAs
-2 writers: One for storytelling, the other for short bangers
-An AI layer that studies what performs and recycles the winning formats.

Next, the process:

Every Thursday morning I wake up to a single email from Kasey, the project manager.

It includes:

-Notes for me
-Questions for me
-All content to review, edit, and approve

Then just my final touch.

My team built a custom dashboard that pulls in data from all of the accounts so we can review performance.

Then we double down on the winning formats, styles, and captions.

That’s the condensed explanation of my system.

I recorded a private training on how this all works.

Comment "SYSTEM" and I’ll send it to you.

Taylor bought my course three years ago. Dabbled between clients. Watched videos before bed. One online client to show f...
06/14/2026

Taylor bought my course three years ago. Dabbled between clients. Watched videos before bed. One online client to show for it.

Then she got a wedding date.

Suddenly she had a deadline. She hired my coaching company and committed to twelve weeks of intensity. Declined social invitations. Ordered meal delivery. Every spare minute went to the work.

Three years of balance: one client.

Twelve weeks of intensity: $21,000 and fourteen new clients.

By her wedding day she'd built an income resilient enough to support a growing family.

A season of disappearing changed everything.

-Coach Jon

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